Motion graphics are a type of visual effect that conveys movement and action to a viewer creatively. It’s probably the most efficient way to explain processes or how things work.
But it’s also very effective at making topics exciting and engaging. There are several types of motion graphics that you can use, but they should always tell a story or convey a specific message to your audience.
Facts show that as much as 70% of the information received by an audience is visual. So, I think it’s essential to use them in your videos. And not only in the form of animated explainer videos. Here are four things you should know about motion graphic design:
#1 – It has various types
There are various types of motion graphics, each with its unique purpose. The first type is the most general one, and it is used for multiple purposes. The other ones are more specific and usually have to do with creating logos or special effects.
For example, they use more general types of motion graphics in TV shows and movies. The specific ones can be used to create a logo or some special effects. Some other examples of motion graphics are infographics, kinetic typography, and slideshows. These types of motion graphics use moving elements on the screen to communicate information or tell a story.
#2 – It’s a way to explain things better
Motion design is the perfect way to explain things visually appealing, which seems to be the case more often than not. Whether the subject is something as broad as how the human heart works or something specific, like the different settings on a camera, there is most likely a motion graphic for it. Motion graphics are the best way for the average person to understand the concept instead of reading it out to them.
#3 – We can use it for several purposes
We can use motion graphics for a variety of purposes. They are being used for advertising, movies, music videos, live streaming, and even television shows. Because motion graphic design uses animation to create visuals that have movement or artistry involved in them, it is usually done with computers and other electronic equipment (although you might do it manually, like in the time before computers were invented).
The possibilities for motion graphics are endless. Some examples that have been used in the past or are being used right now include creating a visualization that is involved with data analysis, making an infographic with moving parts, and even adding animation to PowerPoint presentations.
Nowadays, there are many programs you can use to design your motion graphics, making it easy for anyone interested in learning to do so. These types of designs can be done by a single person or a big team like the folks at https://www.wearefrantic.com/ and it only requires the basics to design your motion graphics, which is important if you plan to undergo the process by yourself.
#4 – It has its own terms
The jargon of motion graphics can be daunting. Different terms are used to describe other things in motion graphics. If you’re looking for work, it’s best to be familiar with the terminology; you’ll come across many terms like “slate” and “logo Shepard.” A logo Shepard is an animation that follows a pre-existing logo, for example, animating the McDonald’s Golden Arches.
Slate (sometimes called “topping” or “tops and tails”) is adding text or logos to the very beginning or end of a video clip – like putting credits on top of the closing scene in your favourite movie.
There is also what is called displacement mapping, which is the technique used to design surfaces using displacement. Here, the two-dimensional surface of an image or video is displayed in three-dimensional space according to the shape of the desired texture map, thereby creating a realistic 3D effect.
In motion graphics, rotoscoping is a technique frequently used in motion graphics for compositing live-action plates into animated scenes. Rotoscoping consists of animating shapes/objects that cut through static images to give the impression that the static image is moving. The list is long, but these are a few, to begin with.
The world is becoming more visually oriented. This is why it’s easier to say that motion graphic design has become a crucial part of both mainstream and contemporary media. Motion graphics are sequences in which images, text, video clips, shapes, animations, audios, or any combination thereof move in an organised way to create a fluid presentation.
