Every company cares about improving employee engagement and motivation. As a rule, companies spend a lot of resources on this process, holding various pieces of training, introducing new “features”, etc.
We can call some of them corporate screensavers, which are becoming more and more popular in the conditions of distant work.
With remote work, it became more difficult to watch engagement metrics. And we found a budget but effective solution to increase engagement, develop the employer’s brand, and quickly notify employees of all innovations – installing corporate screensavers on the desktop.
Corporate screensaver: value-based pricing or turbot about employees
We can see a frequent application of this approach because the company installs the same screensaver on the desktop for all employees when they all moved to remote work. And I am not surprised that the employees of the company perceived differently: some of them were fine, some were embarrassed because they value individuality, and some did not even remember. The use of a corporate screensaver can also be done to raise awareness of employees in terms of the personal safety and security of the company.
Why do businesses need corporate screensavers?
Corporate screensaver is a powerful internal communication channel that can be used to quickly communicate messages and news to employees. The corporate screensaver can inform employees about upcoming events, changes, report on any events, attract employees’ attention and promote the company’s brand.
In addition, a corporate screensaver is a great tool for implementing and managing company changes. By constantly informing and communicating all goals to employees, you can convince them that change is for the best.
Informing employees
Corporate screensavers can display important messages or reminders. You can put key company policy messages, mission, vision, and value on your screensaver. If employees see it all the time, you’ll notice how much their effort, productivity, and engagement have improved.
Promoting the company and brand
With a corporate screensaver, you can create the image of the company that you would like. If you want your company to be perceived as bright and dynamic, you can use your logo in some color combinations. The screensaver provides a way to broadcast information to employees, so you can take care and remind people of the importance of safety precautions.
Focusing on important messages
When multiple notifications arrive in Slack or Telegram, employees see them all at once. By setting a corporate screensaver, you can highlight the simple messages and the urgent ones that employees will see first.
Data Protection
Not all employees, especially those working remotely, may know the risk or significance of a data breach. And through open Wi-Fi networks and insecure passwords, sensitive information can be at significant risk.
With corporate screensavers, you won’t need to constantly remind employees about important security measures like locking down their computers, developing secure passwords, and using two-way authentication.
Preventing employees from using inappropriate images
In many IT companies that do not put a branded screensaver on the desktop, there is one rule – the screensaver must be neutral. Pictures of favorite actors, actresses, children, icons, pictures of an erotic nature – cannot be put.
Branded screensaver perfectly solves the problem, because the manager himself can develop the perfect design, which will be neutral and everyone will like it.
As you can see, corporate screensavers are not a way to control employees or impose values on them. It is a great way to support communication while working remotely, informing about the news, achievements, and successes of colleagues. In addition, a high-quality and beautiful corporate screensaver will have a positive impact on the employer’s brand and increase employee loyalty. Because if professionals see that the company didn’t just design a screensaver, but made it beautiful with useful content – they will understand that the employer appreciates them.
