An office rebrand can be a great project for a small business. After all, this is where you change the look and layout of your physical premises. Not only does this ensure you’re using the space in the right way, but it can also help you to build the kind of workplace you can truly be proud of.
But first thing’s first: an office rebrand isn’t a company rebrand. When you rebrand your company, you change all kinds of established elements like your name and logo. We’re just talking about your physical headquarters here; the workplace in which you and your team operate around 5 days a week.
That makes it a smaller, more budget friendly project to try out when you want to motivate your team, impress your clients, and tie the perfect bow on top of your business.
So, should you be thinking about an office rebrand at this stage of your business journey? Let’s think about the benefits of going through with one down below.
It Can Boost Employee Wellbeing
A well branded office space is the best place for an employee to be. If they know they’re working for a company that cares about its appearance, and is willing to put effort into setting the right workplace culture, they’ll be a lot happier when on the clock.
Employee wellbeing should be a top priority for business leaders anyway, even without considering an interior rebrand in their physical premises. You need to have key policies in place to ensure equality, inclusion, and a clear and direct process for reporting complaints to someone who can investigate.
When it comes to an office rebrand though, there’s plenty you can do to uplift your employees and make them feel more at home. To start with, you can ensure everyone has enough space to call their own. No one has to be encroached on by sitting too close to another employee.
The rebrand will also give you a chance to change the coloring of your interior. If your current office has a rather bright and loud palette, this could be your chance to dull down the hue a little.
Some employees may find it hard to be in an environment like this for a full eight hour workday, especially if they’re already prone to eye strain from having to use a screen the entire time.
Be sure to look into color theory and how to use the color wheel to promote employee happiness, positivity, and productivity while on the job.
An Uncluttered Office is a Professional One
When you can come to work in a tidy space, you’re going to feel like you can actually get something productive done there. You’re not going to instead focus on how messy your surroundings are, and how uncomfortable they’re making you feel.
Keep this in mind if you’re truly finding it hard to consider an office rebrand right now. What’s the situation regarding the neat and tidy nature of your workplace?
The more clutter there is, the less your team is going to like the office they have to come into. On top of this, when your office is cluttered, you’re unlikely to be able to use the space in a practical way.
If nothing else, get this issue sorted out ASAP. Rent out some storage units for the next month or so, unload as much of your office clutter into them as you can, and then sort through from there.
This clutter should be a range of decor items, old equipment and/or equipment you’ve never really had a reason to use, and furniture that just doesn’t suit the current look or function of your workspace.
Get rid of anything you don’t need – whether you sell it to recoup some of your investment or simply donate it, and only bring back what really does need a home in your office.
You Could Discover the Chance to Downsize
This is something you can do pretty much immediately after the decluttering tip we mentioned above. After all, now you can actually see and assess the space for what it is, you can see if you have too much of it too.
And if you do, you’ve got the chance to cut your bills in half and downsize to a more appropriate office space. If you’re only renting right now, make sure you don’t renew the commercial lease at the end of the tenancy. Instead, start looking for somewhere else to operate.
You’ll want to make sure you have a clear understanding of your space needs. You don’t want to say goodbye to your landlord only to move into a new office that is now too small for you.
Measure around your current layout and see what your total square foot amount is. Having these hard details on file will make it a lot easier to find new, better premises that only cost the absolute minimum of what you should be paying out.
Take your time finding premises like these, however. You don’t want to rush into a new commercial lease contract without having time to properly read the terms and conditions.
Is an Office Rebrand in Your Future?
Rebranding the office can be a real boon for a company like yours. The internal workings of any business can suffer due to the physical premises its tema has to work in. There could be space issues, the decor could fall flat and be very boring, and the atmosphere could carry a sense of toxicity in it as well. And that’s not even to mention the potential temperature issues!
But with a rebrand, you take these issues in hand and iron them out. Your employees are likely to enjoy their time at work more. Your office is likely to feel tidier, less cluttered, and a lot more professional. And if you have a good clearout, you may even find you can downsize to a smaller building and save yourself a lot of money!
