Every business that caters to the needs of their clients works to ensure they feel comfortable, not only with their service, but with the experience as a whole.
The customer should leave your salon not only looking great, but feeling relaxed as well – however, many beauty businesses don’t always take this into account. Clients that may be satisfied with the service, but not the atmosphere will probably not visit the salon again. Here are some of the things beauty business staff should take into account when looking to make clients feel at home.
Good vibes
Good vibes play a vital role in the day to day of beauty businesses. Clients want to book their visit, come in, get pampered, have a laugh with the staff and go about their day feeling happy and looking great. Such satisfied clients often share their great experiences with friends and family, so making sure that that they feel at home is vital! However, there are times where staff members feel under the weather and are easily irritated. In such situation, business owners must take appropriate action in order to maintain good vibes in the salon.
If a staff member is fussing or creating an unruly situation, its best to speak with that staff member away from the client area. Customers that witness such situations may feel out of place and might consider visiting another salon if this has been a recurring situation at the salon. Additionally, if another client is creating a fuss, the staff should act accordingly and calmly address him or her. Salon clients are at the heart of the business and should be treated with care and consideration.
Pay attention to small details
It’s not always that beauty business owners and staff look at their place of business from the client’s perspective. Sure, they keep the salon clean and well-organized, but does that really make the client feel at home? A client should feel welcome right after walking through the doors of your business – so make sure staff take appropriate measures in ensuring this.
When a new client walks in, it is important for staff to make a good first impression – a warm greeting, offering a drink and asking about a preferred service are a great way to start a lasting bond.
When a regular visits the salon, offer them their favorite drink and ask how they have been. They will value that you know them and what they like, making them feel special. Aside from this, it is worth keeping reading material in the waiting area, as well as wearing a friendly smile. But how exactly does one go about remembering every client’s requirements, interests, likes and dislikes? The solution – salon software.
How can salon software help makes clients feel at home?
Salon software is being used by modern beauty businesses all over the world – it’s the perfect tool for managing staff, appointments, products as well as client records and marketing campaigns. But when it comes to aiding staff in order to make clients feel at home, only the best software for beauty salons will suffice. Software such as Versum, allows staff to manage individual client records for optimal customer service – storing customer allergies, appointment history, preferences, before and after pictures, as well as any important notes is easy. Next time your client comes in, you’ll know exactly how many sugars they take with their coffee and to ask about their kids or favorite TV show.
With the help of salon software, clients will feel like they’ve booked an appointment with a friend and not just a business.
