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Digital app to showcase Warrington’s best local businesses

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YOU can’t buy happiness, but you can buy local, and that’s more or less the same thing according to the innovators leading the Warrington Buyers Club (WBC) which officially launches in July.

Entrepreneurs met at real5 Networking and conceptualised a new way to support the town’s business community. Financial expertise coming from the Warrington Mortgage Centre, digital innovation driven from radicl Digital and connection into local business injected from iSupply/real5 Networking, business leaders.

Warrington Buyers Club is a digital App rewarding the people of the town for supporting local businesses.

As the official media partner for the Warrington Buyers Club, warrington-worldwide Editor Gary Skentelbery met with three of the founders as they sponsored the Warrington Music Festival, to understand what this means for both the people and the businesses of the town.

“If you took my phone away for a day, I wouldn’t know what to do,” said said Sam Fox, founder of WBC. “That is how much I use the damn device! But I am not alone, pretty much everyone of my generation is like me.

“Then it struck us; why don’t we convert this into an opportunity for local businesses to reach new customers!

“We created the Buyers Club because we love Warrington. To us it is more than just a town, or a place to live, it’s a community full of creativity, know-how and expertise. Warrington has a thriving economy, and we want to support the growth aspirations. We have three very simple goals; to highlight and support Warrington’s best local businesses, to get you fantastic deals everyday and to give back to the community through charitable donations.”

Co-founder Andrew Hibbert, explained what the Buyers Club is looking to achieve. “We know a number of Warrington’s best kept secrets that are struggling to drive their businesses forward and lack the support, funds and skill set required to develop effective marketing. With an app that could automate and facilitate that, imagine the wonders that local businesses could do.

“Mobile technology and online shopping is now part of everyday culture, and the local high-street has also come under immense pressure as mobile technology has changed consumer behaviour significantly”.

Close to 1000 people have signed up ahead of the App launch in July, and over 400 local businesses are queueing to be buyers club partners when the app launches.

Co-founder, David McMullen, spoke about the innovation behind the project. “To capture the imagination we knew this club needed to be digital – for convenience and to give partners the opportunity to deliver instant offers to target customers. A traditional loyalty card for the town simply can’t do this. Offers to thousands of potential customers can be sent within seconds and, and this is a big and, each time a business joins the £19.99 joining fee is donated to local charities.

“We’re here to make a difference and have already announced our commitment to St. Rocco’s Hospice, but more local charities will be announced in the coming weeks”, explained McMullen.

It’s time to shine a light on Warrington, promote the best-kept secrets and rejuvenate our high streets.

To become a business partner or a member, visit www.WarringtonBuyersClub.com today!

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About Author

Experienced journalist for more than 35 years. Managing Director of magazine publishing group with six in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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