Warrington-based event agency Maverick Live have been recognised across four categories, both as a business and for the Sysco GB Supplier Conference 2025, a flagship industry event that grew to 650 delegates and achieved a 4.7/5 satisfaction score.
Maverick Live, a full-service creative events agency, has been shortlisted for four prestigious awards at the 2026 Conference & Events Awards, one of the UK’s leading industry honours. The nominations recognise both the agency’s overall excellence as a business and its outstanding delivery of the Sysco GB Supplier Conference 2025, a major annual gathering for the UK foodservice sector held in Brighton in October 2025.
Maverick Live has been shortlisted in the following four categories:
Best Event Agency: recognising Maverick Live as a business that brings creative design, production, digital, video and event delivery together under one roof. With a growing team, a portfolio of 160 events across 6 countries in 2025, and a commitment to giving clients a single integrated partner from first concept to live delivery, the agency has built a reputation as a trusted partner for ambitious live experiences.
Best Event by an Agency: celebrating Maverick Live’s fully integrated delivery of the Sysco GB Supplier Conference 2025, the most anticipated gathering in the UK foodservice industry calendar. A flagship partnership and major annual production, the event brings together the agency’s full range of services across creative, production, content and digital, with one team, under one roof, growing delegate numbers by over 60% while maintaining exceptional quality throughout.
Most Engaging & Creative Event: honouring the event’s immersive breakout environments, food engagement hall, interactive delegate experiences and an evening game show hosted by Vernon Kay, powered entirely by audience participation gathered during the day.
Best Development of an Existing Conference / Event: recognising the transformation of the invite-only Sysco GB Supplier Conference from a 400-delegate event in 2022 into a city-wide, multi-venue experience accommodating over 650 attendees in 2025.
Rhys Roberts, Head of Client Services at Maverick Live, said: “Being shortlisted for four awards at the Conference & Events Awards is a real testament to the entire Maverick Live team and to the fantastic partnership we have with Sysco GB. The 2025 conference was our most ambitious to date not just in scale, but in creativity and delegate experience. To be recognised across four categories, including a brand new one, means a great deal to everyone involved.”
Founded during the pandemic, Maverick Live is a creative event agency headquartered in Warrington, operating from a 40,000 sq ft facility. With a team of 30, the agency brings together creative design, production, digital, video and event delivery under one roof. Across 2025, the agency delivered 160 projects across 6 countries, achieved 94% client retention and generated a turnover of £5m, while maintaining a net promoter score of 5 out of 5 on over 90% of projects.
Maverick Live holds Silver EcoVadis status, placing it in the top 15% of companies worldwide for sustainability and Cyber Essentials certification, with internal systems aligned to ISO 27001 standards. The agency’s signature events include the Sysco GB Supplier Conference, B&Q Showroom Showcase, Charlotte Tilbury European Retail Conference, Bentley Leadership Conference and the NRLA UK Landlord Conference.
