What is your first objective when you think of expanding your business globally?
You would want to build trust among your target customers, survey their interests on the type of products and services your company offers, and find ways to present them in such a way that compels potential customers to choose your products over the competition. And thanks to digital marketing, it has become easier to reach out to customers abroad. But regardless of the marketing techniques you use, you shouldn’t forget the role of language and culture when it comes to penetrating an unfamiliar market.
Mastering language and culture
When you think of the most populous countries in the world, one of the names that will come to mind is China. This is a country where you can successfully grow your business, and your endeavors may provide unimaginable returns because of the vast population. However, achieving that feat is no easy task. Before everything else, you need to be fluent in Mandarin.
China accounts for one-fifth of the global population. As a businessman looking to explore business activities in China, learning Mandarin is a must. It will open a gateway to multiple business opportunities if you can speak fluently with potential Chinese vendors, suppliers, and consumers.
Resonate with your target market
China is well-known for its significant and growing consumer market. It is an ideal place to promote your products and services. The key to success in this country is making the target customers believe that your company manufactures items that are different from their local products, ones that would bring tangible benefits for them. In countries like the UK, it is easy to persuade people to try a different brand because customers welcome a change sometimes. But since China often rivals the western economic power, you will need to understand their culture first before taking a step forward. Ideally, you should prepare by taking Mandarin lessons London to learn how to meet and greet the Chinese.
Your economic campaigns in this country will depend on your knowledge about the Chinese language and culture. The appropriate use of Mandarin may result in massive success as the citizens will understand that you have taken the time to learn their language. This will also show that you respect your target audience, and that proves beneficial in gaining the trust of the local customers.
Go beyond translation
Knowing Mandarin and translating a sentence into Mandarin are two different things. A marketing campaign message written in English may work in London, but the exact same message may take on a different meaning if you directly translate it into Mandarin. The reputation of your brand could hinge on a single word, so learning Mandarin proves necessary to deliver your brand’s message successfully.
Learning a new language is never easy. But if it gives you the opportunity to join China’s booming economy, you should pull up your socks and start studying Mandarin. Invest time and resources into finding the best Mandarin lessons in London and put your company in a better position to grow globally.