As the technology rapidly improves, new innovations are quickly becoming a normal part of our daily lives, without us even noticing.
It has affected a number of different industries in various ways – one of them is the events sector. From the way we find and book tickets through to attending and post-event experiences, the events industry has changed a great deal in the last decade. Here are some of the top ways technology is transforming the events industry today.
Secure mobile tickets
The majority of the tickets that you pre-book in advance are handled through digital platforms as opposed to a physical vendor. However, there is a lot more to it than what people realise. The mobile ticketing platforms that many organisations now use are not only incredibly convenient and user-friendly but also much more secure. For instance, TIXNGO, the secure mobile ticket wallet, delivers digital tickets which show a QR code with a dynamic element that is activated at the right moment before entering the venue (this way avoiding fraudulent entry). It also uses AI technology to detect suspicious activity as well as allows the event organisers to communicate with attendees through push notifications on the app.
Live streaming
In recent years, events have become much more accessible to people from all around the world, no matter where they are actually physically held. Live streaming has made this super easy – people can not only tune in but also chat in the comments, network with other attendees, participate in interviews and so on. There are also other great benefits, such as instant and automated subtitles and translations to different languages. As for the event organisers, they are able to collect valuable data from the people who attend digitally as well as record the event and reuse the materials for marketing or educational purposes.
Interactive experiences
Innovative technology is making it very easy to engage audiences with lots of interactive experiences without the need for huge budgets. For example, voting polls or other interactive games can be held during the event simply by scanning a QR code with our smartphones and joining in that way. Holograms are used as a way to bring past legends back to life, including people who couldn’t make it in-person or have animated characters make presentations. Digital photo boots are also a popular thing that organisations hire to let attendees take photos with fun filters and share them on their social media.
Virtual Reality
There are many ways in which VR (Virtual Reality) can be used in events. We have seen international companies hold VR-only events, where everyone can attend them from the comfort of their homes, as long as they own a headset. They are even able to create 3D avatars that look just like them. However, it is more commonly used as an add-on in physical events with various games, experiences or presentations taken to the next level. This is great if, for instance, a company is presenting a new office or a new car without the ability to show it in person – the attendees can see it and even walk around it using VR.
From creating new opportunities and ways to experience an event to making the whole process a more secure, efficient and fast one both for the user and the promoter, innovative technology has proven itself the best ally to take things one step further into the future
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