The percentage of people in the UK who use an iPhone is around 50 per cent, making the Apple product the dominant brand in the country. New devices sell in droves as well, with the iPhone 12 Pro being the most popular model in the fourth quarter of 2021.
With major changes coming to the iPhone 14 including the most advanced display ever, it’s reasonable to assume that it will be popular in Warrington. However, some estimates suggest that Apple’s market share will slip to below 40 per cent in the future. The question is whether the new offering will be good enough for analysts to rethink those projections.
New iPhone Said to Have Best Display Ever
Every year, Apple makes slight adjustments and incremental changes to its flagship model, and sometimes these are imperceptible to the untrained eye. However, insiders from the company have already revealed that the new iPhone 14 has undergone some major leaps from the devices that have come before it. It is by far the most advanced smartphone ever made, and one of its key aspects is its Always-On display with Super Retina XDR technology and a 1Hz refresh rate.
With a vast number of modern users now turning to smartphones for entertainment purposes, it’s no surprise that Apple has decided to put extra focus on making the screen as visually pleasing as possible. Around 30 per cent of Netflix users now watch the platform from their mobile devices, and this figure is increasing across the other streaming services as well.
Gaming has always been integrated with the mobile industry as well, and with higher processing power the new iPhone can play more advanced games easily. For instance, the likes of FIFA and Call of Duty are now viable options to play on the iPhone 14. The online casino sector helped mobile grow to where it is today, and online mobile casinos are now the most popular places to play. Games like Piggy Payout and Shaman’s Dream were developed with the smartphone in mind, and the titles are designed to perfectly fit the smaller screen. These are bound to look even better on the iPhone 14.
Apple Watch Ultra Released in Tandem
The other piece of exciting news is that the Apple Watch Ultra is also going to be available in the coming months. The new devices were announced in early September, and they are expected to start shipping to the UK by October.
The Ultra is sure to appeal to a lot of people, as it is the first model to include a titanium casing. This means it will be much harder to damage, and people who use it for sports activities can enjoy peace of mind. It is a great option for endurance sports, so it will appeal to those who regularly turn up to the Warrington Running Festival.
The entry price for the new iPhone 14 in the UK is £849, which is a massive outlay for many. However, there is the option to pay in more reasonable monthly instalments of around £35. The iPhone 14 Pro is also available for pre-order, but that one comes in at a whopping £1099 before trade-in.
The new device will have to be as impressive as reports say if it’s going to attract a high number of users in Warrington. Many people may wait until the next generation is released before buying this model.
