Business as Usual: The Competitive Marketing Advantages of Social Media

Social media has quickly become the go-to for would-be marketing campaigns and it’s no surprise that this is the case.

Considering that in the first half of this year, 3.5 billion people in total have now been registered as using social media platforms on a daily or weekly basis. These figures are astronomical and with such a high population using these applications, it is evident that marketing campaigns can be used effectively to target them. Social media is fascinating in that key demographics incline toward specific sections of their websites; the demographics then can be easily targeted, and potential customers quickly established.

You Can Sponsor Social Media Personalities

If your product catered toward the urban music market, you would be able to find a section of a platform dedicated entirely to an audience most likely to engage. Occasionally, you will find social media users who gravitate between interests, and these users can often be used to your advantage. With all of the positive benefits associated with marketing on one of these platforms, you may be eager to start plotting your next strategy. However, even within this niche of marketing there are a diverse array of options to choose from.

The most common method of social media marketing is the use of social media personalities and sponsorships. By choosing your partner “influencer” effectively ,you can quickly take precedence over your competition and find yourself a huge customer base. Once you have discovered where your demographic lies on these applications, you may consider hiring professionals to assist in Instagram bio ideas that capture attention effectively. You can use this method of marketing to strategically maneuver through your competitors. Choosing influencers who have a different audience than the competition.

Another advantage derived from the use of social media personalities is that often their followers will want to emulate them. Whether it be their clothes; the music they listen to; the way they talk, and the products they use. By using an influencer to market your product, you will often find that their loyal follower base will be more ready to purchase products from your company or e-shop. This is because they’re receiving this knowledge from a person whom they deem a trustworthy source of product knowledge. However, you must make sure your products are of high quality, otherwise you may cause discord in the influencer’s followers and cause potential backlash.

Search Engine Optimization

Search engine optimization, or SEO Marketing, is a great way to boost traffic to your website when used in combination with social media. In fact those who aren’t using SEO are at a significant disadvantage if their competitors are using it. Search engine optimization is used to get your page to top of Google’s search engine and into the hands of would-be customers. Social media does not directly heighten search engine rankings; but it has been put forward that after a year more than 58% of companies will see ranking improvements. You can better rank your website on Google by posting blogs, photos, or information with keywords that will hit your target demographic and you will begin to develop a loyal follower-base who will like and share your content. This in turn will assist you in generating a larger amount of monthly visitors.

Brand Promotion and Loyalty

You will quickly find that by using social media to market your products, your customers can develop a sense of brand loyalty and may even promote your brand for you or purchase TikTok followers. There are numerous examples of corporations having trending hashtags on varying platforms. If your brand is seen as in the “now” customers may even mention your product in their content just to showcase that they’re using it. You will find with a little bit of research that many fledgling businesses have taken off and reached exponential heights previously unimaginable, simply by their loyal customers promoting their brands.

For this reason, more than ever, it is important that your product and brand’s logo is sleek and aesthetically pleasing. With such a domineering focus on photos in marketing campaigns, it is important that your public face meets accepted standards for what elegance is at that time, so your clients can show their products off online. If your product looks ugly and is of poor quality nobody will promote it on social media for you. You will notice that many popular companies are often changing their public appearance on a regular basis. What’s considered “trendy” is always changing, and so these organizations are attempting to keep up with the publics wavering attention.

Customer Satisfaction

Social media has many advantages, one such advantage is that it allows your company to create its own voice. By creating your company’s voice your customers can begin to identify with it and will start to gravitate toward or away from it, depending on whether or not it mingles with their personal taste.This can help you stand a cut above companies who have no voice and are simply just robotic, corporate giants, who, in the customers opinion, crush the little guy (the customer being the little guy).

By developing your business’ voice on your social media page, you have an opportunity to publicly speak to your customers and express interest in their lives. As well as speak to them directly through private messaging, even if it’s just a “thank you” for a shoutout. Gone are the days of the big corporate machines who care not for their customers; now is the time of personal dialogue. Your customer is more likely to spend money with you if your social media presence is kind and friendly, rather than domineering and obnoxious.

Marketers now have a brilliant opportunity afforded to them. By using social media properly you will be able to take a step toward financial freedom, or to help your company grow and bloom into what you believe it should be. Social media offers plenty of avenues that you can exploit in order to market more efficiently. You’ll see the greatest return on your investment by using a conglomeration of all techniques in a strategic manner.