Knowing how to react when you aren’t sure how your business will scale is always challenging. A lot of companies get into trouble because they don’t know how to optimally proceed.

Fortunately, this post is here to help. We look at some of the strategies you can adopt and how you can move forward, even if your growth trajectory remains somewhat mired in mystery.

Celebrate What You Can Control

First, it’s a good idea to end the week by celebrating the things that you can control. For example, you could focus on a single customer quote or the metrics that have moved in the direction you wanted them to.

Once you know where you’re going and the momentum behind you, it becomes psychological. All of a sudden, you can start scaling up what you’re doing and really making progress.

Schedule “What If” Sessions

Another approach is to schedule “what if” sessions. These prepare you mentally for sudden changes that could befall your business. You’re thinking about all the things that might happen so you’re ready if any of them actually do.

For example, you want to be prepared for a situation when you get a large order for a mega company. You need to have a plan in place to fulfill it.

Think About How To Build Out Your Premises

You’ll also want to think about how to build out your premises and where you’ll house the extra people you need to take onboard. For example, you might look into temporary building hire or whether you can rent office space on demand.

You need a plan in place to determine the manner in which you’ll expand and what potential roadblocks could get in the way.

Talk To Customers Like A Therapist

While it might sound strange, you also want to talk to customers like a therapist when scaling. Getting their feedback on what might have gone wrong is critical.

For example, you want to discuss what made them churn (if they left you), and what would make them consider paying even more for what you have to offer. You also want to do things like listen to their concerns and what they’d like you to do if you had an infinite budget and resources to dedicate to them. Those sorts of conversations will often go down well.

Run Cheap Experiments

If you can run cheap experiments to see what works best for your business, that also makes a lot of sense while scaling. The picture will often morph from one month to the next as the company expands, so it is worth constantly tinkering.

For example, you might want to check different pricing approaches and media channels. You could also look at which service features are worth the most to your audience.

Create A Scale Metric

Finally, you want a metric that tells you whether your scaling efforts are working how you’d like. For example, if you have a greater than three month CAC payback, that could be a sign that you’re being inefficient with marketing.