What To Consider When Creating A Job Advert

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If you have an empty job position within your business, it will be up to you to try and get this role filled as soon as possible.

Empty job positions can drain time and money while you’re awaiting it to be filled, and a well written job description will go a long way in helping you fill the position. This guide will go over what you should include, so read on.

Utilise Keywords

When writing a job description, most employers don’t think about the importance of utilising keywords. If you write in specific keywords related to the job, you should be able to reach more relevant people who could want to work with you.

You can use keywords related to the job title, roles, benefits, and overall pay to be more accessible and found by those within your industry. If you’re unsure how to incorporate keywords into your job description, consider looking around at competitors.

Make The Salary Clear

Something that can put off potential future employees from working with you is hiding the amount they will be compensated for work. Of course, you should make it clear how much they will be paid for the work that is done, as some workers will not trust a company that doesn’t tell them how much the role will be worth.

Some companies try to get around this by putting competitive salary down about the compensation, but this is unlikely to mean anything to most workers. Be as honest as you possibly can about the salary in order to attract the best workers, and ensure you aren’t underpaying or overpaying for the role.

Look At Templates

Something that could prove to be quite useful for you comes in the form of a job description template. You will be able to find these online, and they will be able to show you what sort of thing you should include in your job adverts, as well as the way in which you should lay it out.

To find the most suitable templates for your job posting needs, you should consult job advertising experts such as Hiring People. You can visit their website and download this job description template to see some examples. Whether you are an HR manager looking to post a job or a business leader in some capacity, it will be useful to look at these templates.

You could use these templates as a starting point for inspiration or just use them as a base for your entire job advert. Either way, you will benefit from taking a look at them in the short term, at least.

Know that there will be different job description templates for certain jobs and industries. That’s because what works for one job description may not work for another. Fortunately, there will be something out there that will be of interest to you, so it’s worth looking around.

Mention Benefits

Within the job description, you should make a point to mention any benefits that come with the job. It could be benefits related to subscriptions, such as a gym membership, or it could be to do with the number of breaks and days off you get.

In general, you should have some kind of benefits scheme in place as a way to retain the talent within your organisation. A common example is a workplace pension scheme that allows you to contribute more towards their pension outside of their own pocket.

If you make it clear what sort of benefits you offer with your job, you may find you can attract more applicants to the role. Not only will the number of applicants increase, but you should also hopefully see an increase in the quality.

That’s because modern and successful employees will have more choice with where they choose to work. This means that you have to work harder to attract them to you and convince them that your business is the place they should be.

Speak To Your Employees

It will be worth speaking to your current employees to find out how they find the applying and onboarding stages. This could help to provide you with context on what they found challenging or off-putting. You can always put out an anonymous survey if you are worried that they may not be fully honest about it with their name attached.

Speaking to your employees could help you change the job hiring process and the onboarding process. You may find that there are small changes to the language you use or the structure that makes a world of difference, you just hadn’t thought of it from an external point of view.

If you are a manager, it could be worth getting certain department heads or even HR staff to write job advertisements. This will save you time in coming up with the job postings yourself, allowing you to focus on other important elements of the business.

 

 


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