Warrington Wolves are better than Man Utd... at social media

WARRINGTON Wolves have been ranked a credible 23rd place in a recent study of professional sports clubs on social media, above Manchester United.

“The Social Scorecard: Sports“, by search marketing agency Red Hot Penny, examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging with their social media followers, and if they’re effectively leveraging their followings to drive their retail business.

A total of 80 clubs were analysed comprising of the top 10 English clubs from Super League (rugby league), the Premier League (football), Scottish Premiership (football), Premiership (rugby union), Pro14 (rugby union), County Championship (cricket), Elite Ice Hockey League (ice hockey) and British Basketball League (basketball).

Warrington ranked in third amongst Super League clubs, behind Leeds and Wigan.

The overall score was calculated by a club’s total followers, follower numbers per seat, their total average post engagement and total engagement rate, along with three overall performance scores for each channel (Facebook, Twitter and Instagram).

The aim of the analysis was to see which clubs were really connecting with their fans, and to see how much potential their social channels have to boost retail activity.

Conor vs Khabib? Jones vs Cormier? Tyson vs Holyfield?

Wolves vs Wigan has more bad blood than all three! 👊 pic.twitter.com/H5YLL5Zb3n

— Warrington Wolves (@wolvesrl) March 14, 2019

They did boast one of the best followers per seat ratios, with the Wolves having 10 followers per ticket available in the Halliwell Jones Stadium.

The average post engagement for Warrington on social media is 1,532, which puts them in 37th place.

It was on Twitter that the Wolves scored best, finishing 5th out of the 80 clubs, behind only league rivals Salford, Scottish football clubs Kilmarnock and Celtic, and county cricket side Yorkshire – while on Facebook, Warrington came in 14th place.

	Sport	Team	Total Score	Followers	Per Seat	Avg ER
1	Cricket	Somerset	82.000	379,405	45	4.03%
2	SPL	Celtic	78.500	2,781,377	46	1.48%
3	PL	Spurs	76.750	16,310,000	263	1.56%
4	PL	Everton	74.500	5,572,000	141	1.41%
5	Rugby Union	Northampton	74.375	241,830	16	1.10%
6	PL	Man City	74.125	51,280,000	931	1.23%
7	PL	Arsenal	73.000	63,900,000	1,067	0.95%
8	Rugby Union	Exeter	72.750	237,749	22	1.06%
9	PL	Liverpool	71.875	52,900,000	978	1.15%
10	SPL	Rangers	71.250	1,322,505	26	1.73%
11	PL	Chelsea	70.750	73,400,000	1,763	0.80%
12	Cricket	Essex	69.875	183,890	33	1.62%
13	Rugby League	Leeds	68.250	395,896	19	0.36%
14	Pro 14 Rugby	Ulster	68.250	373,442	21	1.42%
15	SPL	Kilmarnock	66.625	54,141	3	7.29%
16	SPL	Aberdeen	66.250	235,436	11	2.01%
17	Pro 14 Rugby	Leinster Rugby	66.250	559,377	30	1.28%
18	Rugby League	Wigan	65.750	235,082	9	0.69%
19	Rugby Union	Harlequins	64.625	283,040	19	0.88%
20	Rugby Union	Bath	64.375	273,901	19	0.78%
21	Pro 14 Rugby	Glasgow Warriors	64.250	186,561	39	2.44%
22	SPL	Heart of Midlothian	63.875	142,855	7	2.76%
23	Rugby League	Warrington	63.500	157,844	10	0.68%
24	PL	Leicester City	63.000	10,290,000	318	0.60%
25	Rugby Union	Gloucester	62.250	249,193	15	0.73%
26	PL	Man Utd	62.125	115,500,000	1,540	0.37%