Digital advertising moves fast and Google Ads is constantly considered one of the most efficient ways to get targeted traffic and results. You can appear on Google Ads, but it’s deepening those appearances with real conversions that matters most. For this reason, it pays to rely on Google Ads experts.
An expert team isn’t satisfied with managing your ads—they work to maximize every element and improve your ROAS. Below are some of the main ways London based pay per click specialists ensure they get high-converting website traffic.
- Identifying Keywords that Meet User Intent
Good campaigns always rely on effective keyword research to start. Many agencies utilize Google Keyword Planner, SEMrush or Ahrefs to search for important keywords that people use while shopping. They determine the important keywords by:
- The amount of searches for the term
- How difficult it was to compete
- The reason behind a buyer’s decision to purchase
Using transactional keywords helps your ads appear before those most willing to make a purchase.
- Advertising that Converts
People pay attention to what you say as much as how many clicks you get. Ad agencies using Google Ads produce engaging ads that highlight benefits and attract a lot of clicks. Some of the main tips for copywriting include:
- Persuasive hints of why a customer should buy
- Things that can generate emotion
- Written by someone who needs to express emotions immediately
- Especially strong calls-to-action (for example, “Get Started Now”)
Improving your ad copy helps your Quality Score and results in more people coming to your site who interest you.
- Better Landing Page Design
A click matters as long as it ends in a conversion. Most agencies adapt or design landing pages to serve the purpose of the ad. This means:
- Pages that display quickly
- A website designed for use on smartphones
- Headlines must be straightforward and CTAs should be easy to notice.
- As few useless distractions as possible. For example, you can rely on reviews or guarantees to help with trust.
Creating a proper landing page can highly boost how often users convert.
- Deep Audience Targeting
Google Ads allows you to choose who will see your ads with great precision. The way agencies target audiences is by dividing them according to:
- Information about a person’s age, gender and income
- What people are doing right now.
- Audiences built by custom intent
- Lists for people who have previously visited your site
When they use trending data, agencies can improve how campaigns use budgets and help users reach their goals.
- Testing versions of marketing campaigns and always refining them
Google Ads does not allow you to set up your campaign and then ignore it. Leading agencies often run tests between ad copy, page headlines, landing pages and various extensions. They review your campaign results to find out what your audience likes and make changes to your strategy.
When you keep working on optimization, your conversion results will show improvement.
- Try ad extensions in your ads.
With ad extensions, your company becomes more noticeable and gives users more ways to interact with you. Standard extensions are made up of:
- You can add extra links to your site under your search snippet.
- Callout features which put special deals at the forefront
- Snippets displaying features or services organised to make them clearly visible
- You can also use call and location extensions.
Agencies take advantage of various extensions to enhance clicks and raise interaction with their ads.
Final Thoughts
Leading Google Ads agencies plan well, create effective advertisements and use data to help ad clicks lead to better results for their clients. The result is that they draw more users to their sites and also get more conversions.
If you’d like to improve your campaign results and see higher return on investment from Ads, working with a skilled agency may be the best choice for your business.
