How to Drive Traffic to Your Website with the Help of YouTube Marketing
YouTube is a website for many purposes. Entertainment, education, and entrepreneurship thrive on YouTube; sometimes, they all mix together. If you want people to check out your website, YouTube can be a valuable marketing tool. You can make videos, create lead magnets that drive traffic to the site to find out more information, making it a tool that’s great for those who want to sell things, but also want to showcase the product, and help with certain pain points that the product focuses on. It’s a valuable tool, and more companies are creating YouTube content for this purpose.
However, many people do not know how to use YouTube to its fullest, and thus they end up underperforming or giving up. This article will explain how you can use the platform to market to your YouTube subscribers. Let’s dive into the topic right now!
Why is YouTube Marketing So Valuable?
Over 60 percent of all businesses use YouTube to market their company. For some, they provide educational videos that have a call to action at the end. For others, their videos are strictly advertising. How you develop your content depends on many things, from your brand image to who your audience is.
That said, why is YouTube marketing so important? One reason is that people love video content. Video has become a way to compel people, whether long, informative, or quick, funny ones. So many businesses can make content that’s so good the audience doesn’t feel like they’re being advertised to.
How YouTube Marketing Can Help Introduce Your Website
Many people use social media to find new websites. It’s not like the old days when many people would find your website through Google only, though optimizing for Google is always crucial.
People who like a YouTube channel will begin to follow the YouTuber across all platforms and see them as a source of authority. So when their favorite YouTube gives them a call to action (CTA) telling them to go to a website, they will.
Adding your website to your YouTube description or a CTA in your video to visit your website can help drive traffic. Considering that the people who visit your website tend to be your fans, they are also likely to complete whatever action you want, sign up for a newsletter or purchase a product you are selling.
What Content Should I Make?
Again, it all depends on your business. There is no correct answer. If you’re a restaurant, you may make videos of your chefs behind the scenes, cooking food. Or, you may make informative videos on culinary history. In the beginning, try some content, test it, and tweak it if needed. Just remember to focus.
With that said, there are some objective tips we can give you. First, always provide unique and engaging content and create high-quality video and audio content. You’ll also want a content calendar and an upload schedule, preferably when your audience is the most active. You can figure out when your audience is online and make changes in analytics.
How Should I Integrate My Website?
This article aims to tell you how you can bring your website to your YouTube audience. For example, if you’re an online store, you want your audience to visit your website and buy something.
Let’s look at some ways to do so.
Description
Put any links you need in the description. Of course, you’ll want to put the most important links at the top. A description can also be a valuable way to tell new viewers who you are and what you do.
Calls to Action
Your video itself should have a call to action to visit your website. How you integrate it can depend on your audience and your content direction. For instance, some people may put the CTA at the end so that the audience is already engaged. Others may put it at the beginning. When making a CTA, be sure you’re clear on your website and how your audience can get use out of it.
Cards
YouTube Cards are interactive end slates that let your audience click on other links. Putting your card at the end can compel your viewers to want more videos or for them to visit your website and purchase the product you are promoting. With Cards, you can also see how many people have used them when looking at your analytics.
Also, you can put Cards anywhere, but doing it at the end is the most ideal. With Cards, many people fill them with all the essential information, such as their social media, website, and a link to a relevant video. Ideally, if you’re marketing your website, it should be the Card’s focal point and provide your users with a little extra information.
Profile
Now, let’s talk about your profile itself. Many people may visit your profile after seeing a video, and you can provide more information there. You can once again add your website in the about section and integrate it into your cover photo.
You may want to create a channel trailer. This is the first video someone will see when they enter your channel, and the trailer can give your potential audience an idea of what content they can expect when they subscribe to your channel.
In addition, you need to think of your profile picture. It should encapsulate everything about your brand and give people a better idea of what they will see when they enter your channel. Some people may use their logo or another aspect that attracts new viewers.
Community Tab
Your community tab is a bit like social media. You can make posts showcasing your latest announcements and use that to promote your website. The community tab also works well due to its poll feature. The poll feature lets you learn more about your audience or can be a way to keep your audience entertained.
Tips to Get Your Video Noticed
While your videos can be an excellent tool for your website, it means nothing if no eyes are on them. Luckily, there are some ways for you to get your videos noticed. Let’s look at some of them.
Create a Compelling Title
A title should entice a viewer to check out your video. Some people use a “clickbait” title, which uses exciting language to invoke one’s curiosity. Titles such as “You won’t believe this” can be a great way to attract viewers, but it depends on your audience. Some people resent a clickbait title and want an informative title.
Your title, and the tags, should also have keywords. The more focused the keywords are, the better. For instance, having the town and state’s name in the title or tags can help if you’re a local business.
A Thumbnail is Crucial
The video’s thumbnail is also another way to entice your viewers to see what the video is all about. Once again, your thumbnail needs to be something that can attract your audience. Some people may use an informative thumbnail or a thumbnail showcasing someone’s reaction to something. Again, look to your competition as a potential source of inspiration.
In addition, your thumbnail should not be too busy and have chosen a focal point. You also want your thumbnail to be 1280 x 720 pixels, so work within that field.
Shorts Are Highly Effective
YouTube shorts are vertical videos, usually from mobile, that can be up to 60 seconds long. Shorts fare well in the algorithm and can be a way to promote your channel or your website without taking too much of your audience’s time. With Shorts, be sure you still integrate a call to action to them and tell your audience to like and subscribe.
Collaborate
Another way you can promote your channel is through collaboration. For example, you reach out to a person doing similar videos to you or reach out to an influencer to promote your product. The goal of the collaboration is for all channels to help each other grow, and a successful collaboration can do just that.
Try Live Streaming
Another way to bring in a new audience is to live stream. Live streaming can come in the form of a Q&A or a live office tour.
Live streams can also be giveaways or even sales channels. This way, you can have an eager audience who will visit your website.
While we think of Twitch as the live stream website, YouTube has a robust live-streaming platform. You should not ignore what it offers. With YouTube also introducing a tab to keep videos and streams separate, you don’t have to worry about the streams distracting people who want to see your regular videos.
Look at Your Competition
One of the most crucial steps to figuring out how to promote your website is to look towards your competition. If you see a successful channel offering a similar business, see how they create content, market their website, and structure their CTA to drive traffic to your website.
With your competition, you don’t need to copy them entirely, but what you should do is find ways to take their most successful aspects and integrate them into their own.
Look at Your Analytics
Another vital thing you must look at is your analytics, which you can find by looking at your YouTube studio.
We have another article in more detail about analytics, so let’s focus on the analytics that details your website. For example, card click-through rate analytics can tell who is clicking on your links.
Suppose you notice that many people are clicking on the links. Great. However, what happens when no one is clicking on them? This means that you should go back to the drawing board.
There can be many reasons why people aren’t clicking on your links. You may be attracting the wrong audience. If so, consider a reproach to your content. Why is your content marketing to the wrong audience? How can you change this?
In addition, you may not be promoting your website enough. If you’re only putting it in the card and not making it noticeable, that may be an issue. Instead, you should have a more important call to action and give viewers an idea of why they should visit your website.
Anything Else?
Besides your website, you want to make YouTube a secondary business. There are ways to make money from YouTube and keep it somewhat separate from your website. Monetizing your videos, putting ads in them, and accepting donations can be another great way to make money.
Also, remember that while YouTube should be seen as a business, you can have fun with it. It’s okay to try something new or to have an informal interaction with the audience. Responding to comments or hearting them can be an excellent way for your audience to feel engaged.
Conclusion
YouTube can be a fantastic platform to bring traffic to your website. As long as you provide engaging, optimized content, and as long as you have a clear CTA, it’s possible to bring in your loyal fans to buy products from your website or perform another action.
We hope this article was helpful to you. Now that you’re done look at your channel. Can you improve it? Can you integrate your website into it further? Do so! Your channel is always a work in progress, so keep that in mind.
