WARRINGTON Wolves has announced an extension of its partnership with principal club sponsors Hoover for another two years with an option for a third year.
The world-renowned Warrington-based domestic appliance manufacturer have been their principal partners since the 2020 season and the new deal will take the partnership to five seasons.
Hoover will remain the main front of shirt sponsors for both the mens and womens teams and for the first time they will also be primary sponsors for the Wheelchair, PDRL and LDSL sides, demonstrating their commitment to inclusivity.
Furthermore, fans can look forward to a number of exciting activations both on match day and through the Wolves’ social media platforms. Hoover will continue to sponsor the club’s Through the Wire podcast as well as the Hoover Foundation supporting the Offload programme which helps to tackle stigma around men’s mental health. Working together on further community projects within the town is something both parties are excited to collaborate on going forward.
Warrington Wolves CEO Karl Fitzpatrick said: “We’re thrilled to be able to continue our successful partnership with such an iconic, worldwide blue-chip brand.
“The support from Hoover has been fantastic over the last couple of years and they have been excellent ambassadors for our club and sport. To continue to have them on board is a huge positive for not just Warrington Wolves but for Super League also.
“I’m looking forward to what we can achieve together over the coming years and to be able to give back to supporters through a number of planned initiatives.”
Antony Peart, Director of Brand and Communications at Hoover Candy Group, added: “We are delighted to extend our sponsorship of the team for another two years. As a business that is based in Warrington, we are proud to be the main sponsors of the Warrington Wolves Men’s Team. Both brands share a passion for performance and being the absolute best at what we do.
“We are extremely proud to have supported the sponsorship through the pandemic and now into the future and we look forward to building on this for the coming years. We view this very much as a partnership between our iconic brands. This is reflected in our work together within the community and our joint commitment to inclusivity by working with all teams including the Wheelchair, PDRL and LDSL sides.
Mr Peart also congratulated the women’s team on their promotion to Super League 1, adding: “We want to extend our congratulations to the Women’s Team on their promotion. This is fantastic news, and we are looking forward to seeing them experience even more success next year.”
