Heatable’s latest milestone sees them head to TV, with their hilariously, brand new advertising campaign #GarysBoiler.
The online boiler installation platform Heatable or so-called “uber” of the boiler world have experienced strong and continued growth since their launch back in 2019.
Notable achievements to date include their impressive sales figures, domination in organic search engine rankings and trustworthy Trustpilot reviews.
The amusing new ad features the ever-relatable “Gary” who is desperately in need of a new boiler and soon discovers Heatable as the perfect solution to his boiler buying woes.
The commercial was made by Manchester-based production company Annatic, who were briefed to produce a comedic, quirky and memorable advert to promote the online boiler platform.
“Over the past year, Heatable has continued to grow and continued to enjoy success. That’s why this winter, we felt it was the right time to create our first-ever TV ad, partnering with ITV and Anattic.” explained Jack Wallbank, Head of Digital Marketing at Heatable.
“We wanted to create a TV ad that accelerated our business to the next level, by creating brand awareness and building trust with our consumers. We hoped to achieve an advert that was relatable, humorous, and most importantly, memorable. We feel we achieved this and the reception has been incredible.”
For a little perspective, at present, Heatable have amassed over 3,000 Trustpilot reviews, averaging 4.9. They are also ranked as #1 in the gas engineer category on the platform, these metrics mean they are outperforming household names, such as British Gas, who in comparison have an average rating of just 3.6 and who are surprisingly not in the top 10 in any category.
