The power of linkedin advertising

Did you know you can promote your business to your ideal target audience on LinkedIn?

Now we’re not just talking about going after the usual demographics (age, gender, location, interests); LinkedIn advertising can do so much more than that.

Let’s take a closer look:

Detailed targeting

The targeting options available in LinkedIn can be super specific or extremely broad. Depending on who your audience is and how you complete targeting fields like company, industries, company size, job titles, seniorities, level of education, degrees, skills and more, will all determine the size of your audience and your estimates results. These fields are simply the fundamental groundwork to your campaign, setting the parameters of who your ad will be delivered to and how your campaign will reach your key decision-makers.

Matched audiences

The capability of LinkedIn’s targeting options doesn’t stop there. It also features a ‘match audiences’ tool, which enables you to upload your data from your CRM database, website and account targeting to retarget website visitors, reach unknown contacts and accounts.

Importing your subscriber list or potential customers into LinkedIn is only going to ease the conversion more than it currently does so. After all, LinkedIn has a 3 times higher conversion rate when generating leads than both Twitter and Facebook – imagine how many monthly leads your business could be generating if we were to build your audience around your customer database? We’ll leave that with you!

Exclude audiences

As much as you can go after professionals and companies you can also exclude them from your targeting, ensuring specific professionals and companies alike – perhaps competitors – are

not served your ads. Once your ad has started to generate data, we can use this as insight, creating the opportunity to review and refine your audience.

The only drawback to LinkedIn advertising is the cost-per-acquisition of a click or lead can be higher than other forms of advertising. But remember, LinkedIn is the gatekeeper to your decision-makers and only holds up-to-date, high-quality information that is more likely to deliver a much greater ROI.

If you’re interested in talking to us about this, email me, Nicola at [email protected] or call 01925 755960.