by Bernard McCabe
What compels one person to buy from you, might be a complete turn-off to another, regardless of what industry you’re in.
Understanding this and using it to your advantage, is key to engaging with more clients through your marketing.
By taking the time to understand your customer profile segments, you can start to communicate the values, benefits and service qualities your prospect groups are searching for.
We’re big fans of defining marketing personas and rightly so. This method of planning your communications has consistently shown to increase sales conversion rates, both off and on-line.
Helping new clients to define the personas they want to connect with is the first process we go through and shapes all future marketing campaigns.
A website, email or social media post is only a channel we use to communicate through. If the message you’re sending out isn’t personalised or focused on a target persona, then you’re at risk of wasting your time.
This is one reason why we use advanced website technologies that automate customer segmentation and deliver personalised communications based on pre-defined persona groups.
Our website solutions calculate what’s of interest to individual prospects and then delivers a personalised experience in order to maximise conversion rates.
This can be as simple as personalising a welcome back message to an existing customer or as complex as nurturing a lead over multiple visits to your website across numerous campaigns.
If you’d like to find out more about marketing automation and profile personas, speak to Warrington’s digital engagement agency ‘ Dreamscape ‘ today.
