Congratulations! You’ve just launched your company and you’re ready to build it from the ground up.
But don’t forget that even though we live in a digital age, print products are still necessary. As a new business, you will be expected to have professional business cards to hand out, as well as flyers and postcards for marketing purposes.
These items are critical in helping to make your business look professional and established. Once you’ve selected your logo, a definitive tag line, and a quality design, you are ready to create your marketing collateral. Ensure that your designs are clean and contemporary as they will establish your brand and message.
Consider ordering a thicker paper stock as this tends to reflect a more professional and higher-quality image. Personalise your products but keep the message short and clear.
Business cards
One of the most important tools in your arsenal is business cards. If you haven’t already, it’s time to start thinking of creative designs for yours. You’d be amazed at the impact a professional business card can make.
These hand-out cards give your networking game a huge boost every time you pass one out, so make sure you have plenty at hand, especially at the start of a new business. Think ahead and order them for your entire team.
As a new business, it’s better not to take the cheap route with your cards. Put the extra effort in the design as well as the paper stock and finish. Consider thicker paper and even different shapes and sizes to really stand out.
Postcards
Postcards play a vital role in increasing your company’s public visibility. Postcards act as an extension of the conversation after you leave the meeting. It’s a polished reminder of your company’s goals, services, and promises. The message you include on your postcards should be clear and powerful. The images should be eye-catching and in hi-resolution.
The best part about postcards is that they can be easily mailed or handed out.
Flyers
Every company needs flyers to market your products and services. Be sure to brand them with your logo, tag-line, and/or company brand message. Your start-up is in the stages of establishing itself, and nothing says legitimate like consistency. Order various sizes for various purposes. Flyers are the perfect way to carry your message through and through.
