Getting the attention your business deserves doesn’t always feel that easy. Whether you’re brand new to entrepreneurship or you’ve been around the block, it can feel like a never-ending game of catch.
If you feel like you’re doing way too much outbound marketing, it’s time to change it up.
This is where the power of nailing your SEO comes in – and more specifically, your link-building strategy.
When you want to rank high in the search results, you need to gain Google’s trust. While the algorithm can change here and there, one of the most standout pointers has always been having high-quality backlinks.
When a website has a wide range of links from reputable sources, it’s telling Google that it’s a reliable source. Then Google shows it more.
But to make this happen, you need to make sure that you can build out your backlinks in a way that works best for your company.
So in this blog post, we’re going to take a look at the following five categories and the go-to companies for them.
- Best service for agencies
- Best option for linkable assets
- Best for niche links
- Best for curated link building
- Best for digital PR
Let’s get straight into it.
1. Best for Agencies: fatjoe
fatjoe is the GOAT of the game. For over a decade, they’ve been building links for thousands of clients with their blogger outreach services.
Perfect for agencies, they offer a quick, reliable service at scale. Prices start as little as £60 a placement, and they cover a wide range of domain authorities from DR10+ to DR60+.
With a guarantee of getting your links in as little as two weeks, fatjoe is perfect for you when you’re looking at working through your backlink strategy with speed. They specailise in bulk orders, making them the ideal choice for agencies looking for links at scale.
A hand-building and high-quality approach has allowed them to see rave reviews from customers, nailing an average rating of over 4.8/5. It’s easy to see why agencies come back to them time and time again.
For the best link building service for agencies, check out fatjoe.
2. Best for Linkable Assets: Neil Patel Digital
If you’re not looking for a quick, high-scale link-building service but instead want to procure dedicated time spent creating high-quality content and promoting it, then Neil Patel Digital is for you.
Neil Patel has a wealth of experience in the content marketing game, gathering millions of backlinks that generate organic traffic since launching his blog. Now his team at Neil Patel Digital can do the same for you.
They offer what’s referred to as ‘editorial links’. This means they create standout content that positions your site as reliable and trustworthy, before distributing it. You get high-quality content assets created and referenced by influencers, while building strong backlinks in the process.
When you want editorial links created and distributed, head to Neil Patel Digital.
3. Best for Niche Link Building: TopHatRank
Sometimes, the links themselves – or even the content and links – might not be enough. If you know that you want more of a full-service, particularly if you’re in a set niche, then TopHatRank might be the choice for you.
Their services include audits, SEO, and proprietary research, but it’s their Blogger SEO services that can be helpful. So if you want something a lot more bespoke and tailored entirely to your goals, here’s your option.
They also have a wealth of experience in their set industries, meaning that you can more streamlined expertise funneled into your strategy. While this may come at a price and take time, it can give you a more customised experience.
If what you’re looking for is that bit more niche, TopHatRank is who you need.
4. Best for Curated Link Building: Rhino Rank
Another option you have here is to get curated links placed. Rhino Rank is one of the best at this service.
Instead of just writing out complete pieces to place naturally on relevant sites, they can look to insert them with natural anchors into existing content on sites.
Also referred to as Niche Edits, this allows you to get your backlinks woven into existing, organic content that a blog or website has created itself.
If you know you want to diversify your SEO strategy, working with a little bit of curated link insertion magic could be just what you need.
When you want to harness the power of strong content that already exists, Rhino Rank is always a reliable shout.
5. Best for Digital PR Placements: Bottled Imagination
When you want links placed on top publishing platforms, it’s a digital PR service you need. This is exactly what Bottled Imagination excels at.
Serving both B2B and B2C clients, Bottled Imagination secures links across some of the most well-known and respected national and international sites. That’s right, the names we all know and love.
If you want top-tier releases placed in the crème de la crème in media, these are your guys. They are the leaders in the field for a reason. They create the kind of high-authority links that Google likes that can complement your overall SEO strategy. Of course, this comes at a cost equivalent to the league of links you’re getting.
When you want premium digital PR placements for your brand, give the guys at Bottled Imagination a go.
The Final Word
Building out a successful and powerful SEO strategy takes time. Alongside your keyword research, content creation, and on-page optimisation, you always need that backlinking strategy to really get results.
But when you’re new to building links or you just don’t have the time and resources to do it yourself, working with a link-building service is always the way to go.
When you know you want quality links at scale and quickly, fatjoe is always going to be your go-to. But if you know you want something more custom, niche, or even a premium placement thrown in the mix, hitting up the other guys on the list isn’t a bad idea either.
