The web has so many different tools out there to help new businesses find their way to success. These days, everyone can easily establish some sort of business. You just need to know the techniques to be successful.
Instagram is a great choice. They’ve set up the platform to make it easy for businesses to be successful. An entrepreneur just has to know how. The steps you take will ultimately define your success as a whole. Simple things can make a huge difference.
Check out the simple tips in this guide to help grow your IG account for business and gain thousands of followers in doing so.
Business Profile First
Is your IG set up as a business account or an individual account? If you want to make it as a business, stop what you’re doing and make sure you have a business profile. You can make a new one, or you can simply change your current profile to business. It’s really up to you.
This will be important because in a business account, you get some special perks and analytics that you’re not going to have on an individual profile. This is your starting point. Do this before you do anything else to engage a business.
Got it? Good!
Organic Audience Growth
The one thing that really matters is growing your account organically. You have to naturally bring in followers and this will help to stimulate additional growth as well. As you organically grow the account, the algorithm will naturally make you easier to see and find so more people notice you.
But how do you do that? One choice is to purchase some followers. Now don’t just shrug it off. You could buy only 10 followers and see the purchase of IG followers on Instagram bringing some pretty awesome results. It’s also cheap and counts as organic growth.
That small amount of followers will help increase visibility for your business and may just help you build up thousands of followers accordingly.
Organic growth just means that it’s growth that happens from people scrolling and following, and not growth that happens from paid advertisements. It’s stimulating and attractive to that dang algorithm.
Stop Being Salesy
Sometimes you have to be blunt and point out the obvious product or service to get things done. But if your current goal is reaching thousands of followers, try cutting back on being salesy. Annoying sales tactics simply aren’t impressive to the majority.
If they visit your profile and see interesting information, that’s much more attractive to them. That’s not to say your interesting information can’t be related to your products and services. You can even have CTAs on your posts.
But make the content and posts relatable, rather than just posting a sales message. That’s the key takeaway from this tip. You’ve got great stuff. You want to show it to the world. But rather than being blunt, make it interesting.
Delete the salesy speech and see what this does for you.
Hashtags Matter
While hashtags don’t seem to be nearly as popular as they used to be, they are still a major functional factor on Insta. You don’t necessarily have to use all 30 hashtags that IG allows you to use, but you should use a few.
Here’s the thing, target highly-used and functional hashtags. Don’t hone in on the generic hashtags that are used everywhere. Instead, focus on hashtags that relate to keywords and are truly relevant to your content.
Spend time finding quality hashtags to use and rotate them out. You can use a hashtag with your business, your industry, and maybe a few other related choices. Don’t overdo it, and keep them relevant.
When people are searching a topic or a word, hopefully your posts will show up for them.
Use All The Tools Available
Do you know what the biggest fail of IG is? Using only regular posts all the time. Are those important? Absolutely! But it’s even more important to take advantage of the other tools that Instagram provides their users.
Create some reels once in a while. Add to your stories on a regular basis. Make phenomenal posts all the time. And don’t forget tools like going live that can be really useful too. Posts should make up the majority of your content.
But if you really want to grow, you need to also be using other types of posts. Every single tool like this exposes you to different people. A new audience potentially means new followers and new likes on your stuff. The more you get out there, the more you show up, and the more that people can flock to your page.
We talked about the algorithm noticing you already. Well, those codes and formulas take note when you’re using a variety of different types of posts and content. Not only should you be using all of the IG tools that you can and rotating through them, but even your posts should be varied.
Try making some long posts, some short posts, and some quippy posts. Cycle through variety in all of the ways that you can. It’s great and the results will be helpful too.
Engage with the Masses
You need to engage with people to be successful. We don’t mean hiring someone to engage on your behalf. While you may reach a point that becomes necessary, it’s really best if you can naturally engage with followers too.
Engagement includes liking comments and responding to some comments. It also includes looking at other profiles and liking and commenting on posts that aren’t just your own. Scroll through your news feed, take time to follow people, and engage with them.
Not only will you seem human, but this will stimulate your visibility too. It ties back into organic movement on the profile. This is organic engagement and it’s a great way to build a presence within the platform.
You’re letting people know that you aren’t just here to make a sale.
What’s Trending?
Finally, take note of the things that are trending. Those things are trending for a reason. You don’t have to hop on every single trend, but if something is working, try it out! Trending music, trending challenges, and even trending styles could do a whole lot for you.
That being said, you still need to be authentic. Don’t just be a copycat. Find some way to incorporate trends while keeping it real.
Conclusion
Instagram accounts for business are designed to help modulate growth. The platform has a lot of really great tools that are meant to help you along your journey. You just have to know how to use them and put them to work.
The platform is there to help you, so take advantage of the details and use these tips to grow to thousands of followers.
