If you’ve ever been in a casino, you know it’s a great place to hang out with friends and win some money while at it. Slot machines, card games and roulette can all be found in a traditional casino, all nestled in a luxury environment full of upscale decor.
However, with the pandemic hitting the world quite hard, a lot of brick and mortar casinos have been finding it quite hard to operate their business, especially with strict restrictions in place. This is why a lot of people who enjoy the rush of gambling from time to time are moving to online platforms, particularly to crypto casinos.
Crypto casinos operate in the same vein as regular online casinos, however, there’s one crucial difference. The only way they’ll accept your wager is if you use crypto currency. There’s another benefit to crypto casinos. Since cryptocurrency such as Bitcoin, Ethereum and Litecoin are based on Blockchain technology, the transactions are untraceable which makes crypto casinos anonymous. If you’re starting out your own crypto casino platform and you want to have the best marketing strategy to attract users and have a profitable business, here are some dos and don’ts to consider.
Do have a referral program
One of the most effective ways to improve the traffic of your crypto casino is to have a referral program. This entails that people who already use your site refer their friends and acquaintances to your platform and in turn get a commission or some kind of bonus. A great tip for all in the crypto casino business is to tailor the benefits to the reach of the referee. The bigger the reach is, the higher the commission. The players who have large platforms are more likely to bring in swarms of new users and they should be rewarded accordingly.
Do promote your crypto casino on online review platforms
There are a lot of people who are still wary of online and crypto casinos and in order for them to join your platform, you need to make sure that they know that your company is trustworthy. This seems like a hard task, but if you browse certain casino review sites, you’ll know that they can truly convince even the most sceptical folk about the safety of the platform and improve website traffic. Also, they will list out the games you host and will advertise the bonuses and commissions your crypto casino offers.Check out Livecasinoreports website to get a better idea of how excellent marketing looks like. Who knows, maybe next month your casino will be at the top of their “best casinos” page!
Don’t forget about the power of social media
YouTubers and Twitch streamers are the billboards of the new generation and their marketing power shouldn’t be overlooked. Influencers such as CasinoDaddy and Tiagovski have garnered a huge following just by gambling online and posting their experience on YouTube. Furthermore, the subscribers to online influencers tend to trust their opinion a lot more because of their relatability, which is why it’s crucial to look at streamers and vloggers as lucrative marketing resources. Reaching out to some influencers who produce gambling content and asking them to review your website can be a pretty cost-effective way to get new users to your platform. However, the most popular influencers will certainly ask for some kind of commission.
Don’t forget about the more traditional marketing
In the digital age, companies often forget about the power of good old pop-up ads. The key to a successful marketing campaign is to target the users you’d want to attract, so don’t post the ad for your crypto casino on a mom blog. Instead, seek out sites discussing cryptocurrency and place your ad banner there. Your banner should catch the new users’ attention without being too tacky. Be concise in your presentation and remember to note what makes your crypto casino the best one on the market.
