How Dreamscape brought the buzz to Bumblebee’s lead generation

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“We’re buzzing about service.”

Bumblebee Plumbing and Heating‘s motto rings true, but to build on their success and beat the competition, they decided to enlist our team here at Dreamscape to help with their digital marketing strategy.

Bee on target

Our challenge was to stimulate further growth within Warrington and its surrounding areas. Enhance Bumblebee’s brand awareness and generate more traffic to the site. We did this by implementing a digital strategy that generated high-quality leads and conversions.

A hive of activity

After a virtual discussion with Bumblebee, we quickly established our approach and decided which social channels were the most appropriate for their business goals. By working with them to understand their customers, we were able to identify various personas of their target audiences. Setting the campaign live in May 2020, we formed tailored adverts and messages, so when they were delivered, the audience would be shown the right adverts and messaging. We evaluated the ads regularly to see what was working and what needed tweaking to encourage further clicks and conversions. After the success of the initial campaign, we outlined a progressive Facebook ads strategy.

Show me the honey money

In just over four months, we generated 104 enquiries for Bumblebee. The ongoing campaign had the desired effect in driving significant lead generation for boiler installation, including long-term awareness of the brand.

“Dreamscape has transformed our business.”

Buzzing about the future

Bumblebee’s return on investment has shown the success of our Facebook ads campaign. Bumblebee is now eager to build on the success of the campaign and dive into more marketing opportunities with Dreamscape.

“When you need to get your business and message out there to your customers, this is the way to do it.”

Get in touch with the team on 01925 755960 or [email protected]


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About Author

Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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