WARRINGTON’s leisure, libraries and lifestyle services provider LiveWire, has published a new promotional video showcasing local landmarks and customers to encourage people to lead fit and healthy lifestyles in the new year.
The video, which features some of LiveWire’s facilities, classes and benefits, has been released to encourage people to become members in 2020 and also includes a range of Warrington’s landmarks such as the Golden Gates and Warrington Wolves’ Halliwell Jones stadium.
The fast-paced, high energy video was the creation of Studio 24-7’s Director Josh Edwards, with the Hartford-based business gathering and editing footage in the run-up to Christmas.
Their aim was to create a ‘real and ‘genuine’ vibe to the shots using pre-existing members of LiveWire to resonate with viewers, as Josh has explained.
“We wanted to have something that felt raw and real and we were bowled over by how good everyone was on camera which has contributed a lot to the end result.
“We didn’t want air brushed, perfect models – we wanted real people that represented all kinds of demographics – a real cross section of Warrington.
“It’s been one of our favourite projects to work on to-date and all of the staff at LiveWire were so helpful and enthusiastic throughout filming. Along with the volunteers who took part it was a real team effort and we’re looking forward to building on our relationship with LiveWire moving forward.”
Kev Forester, Commercial Director at LiveWire, is really impressed with the finished product and hopes it will encourage people to check out LiveWire in 2020.
“We really enjoyed working on this project and are delighted with the final video. It is particularly gratifying to see our members and facilities featuring in the videos,” said Kev.
“The commitment, attention to detail and dedication from the team at Studio 24-7 to ensuring we got a top quality video was second to none. We hope that this campaign will help us to showcase the LiveWire offer and inspire many people to kick-start their own fitness journeys for 2020.”
LiveWire member Joan Jenkins, 74, features in the video and said: “I was quite proud to see the video. I have had a lot of nice comments from family and friends, including my two 6-year-old great grandchildren.
“I love the discipline and feeling of achievement at learning new exercises and also love the social side of it – I have made a lot of nice friends including the Woolston Neighbourhood Hub staff who are always helpful. If I can do it at 74 anyone can. It’s good fun!”
Studio 24-7’s work with LiveWire comes on the back of projects with nationally-acclaimed regeneration company Urban Splash, Business Improvement Districts from Northwich and Warrington, Health Shield and Marketing Cheshire.