Just a decade or so ago, it seemed that all you needed to get your company up and running was an ad in the local paper.
But now, with so much content available on different multimedia platforms, advertising possibilities have gone through the roof. Nonetheless, the fact remains that getting your property management company advertised on Google remains the tried and true method of attracting a new client base – it’s akin to giving your company’s marketing efforts a shot of caffeine or adrenaline. A quick search by thousands of potential buyers would lead them to your business in a jiffy, given Google’s ubiquitous presence as a dependable search engine.
But, as with all things related to digital marketing, there are a few issues to take into account when trying to advertise on Google. The following are a few tricks of the trade that can help make things much easier, and ensure that you get as many “clicks” linking to your website as possible.
Picture your clientele
Even for companies who aren’t fairly new to the game, the first essential step to making sure that the Google ads for property management companies are working efficiently is picturing the clientele. Who are they, and would they be interested in your product? Making sure that the content of your ads is tailored to the property owners and investors you’re trying to reach is crucial. If your content doesn’t speak to those you hope to reach, then it will hurt the effectiveness of your strategy. The copy has to be pristine, and short and sweet.
Given that you only have about seventy characters to do the heavy lifting for you, Google also offers handy “ad extensions.” These can be used to showcase the different aspects of your company’s information, which will inevitably help you to easily hit your clientele base.
Keywords are king
Google Ads work by featuring companies at the top of the search results, but only if it is immediately evident that your property management company is relevant. To make this work, you really need to incorporate a thorough keyword list. This sort of ties into – once again – picturing what your ideal clientele would look like, and ensuring that the keywords you input reflect that.
It’s also important to note that once you get your campaign going, it’s good to check-in and periodically update the keywords list, so that you maximize the potential list of customers you’re able to reach.
Maximize the number of website “hits”
Even those with a passing understanding of how the internet works are aware of the all-important “click,” and how many articles, blog posts, or websites generally receive in a day. It’s the basis for how you can generate revenue in the digital realm. The best way to ensure that your company’s website receives a high number of hits or clicks is to also ensure that the landing page is both informative and attractive. There’s nothing worse than having a potential client, click on your advertisement from Google Ads, only to land on a broken link, or an out of date website.
The landing page should be sales-focused and dedicated primarily to targeting your best audience. It should also have all the basic data for how a buyer can reach your company quickly and easily.
Generally speaking, advertising on Google is the best way to ensure that your property management company can reach thousands of new clients every day, if not more. However, the key to doing so remains in using the tips listed here, and also hiring an excellent copywriter who can make your sales reach new heights.
