Now that we are in an era of paperless offices (the age of social media and emails), you might think that you don’t need business cards for networking and sales.
However, these cards remain a mainstay of any business, so if you don’t have one to hand out to potential clients or maybe even collaborators, you’re missing opportunities you need not to.
Having a professional and modern https://www.helloprint.co.uk business card that you can give someone is an excellent way to ensure that the conversation goes on.
Besides, science has it that humans learn better through touch and more interaction, and that is something you can get from a well-designed business card.
Even as you embark on the design, you need to consider the following tips to ensure that you make a great first impression that will get the attention of your clients:
- Understand the basics
Before you get down to work, pay attention to the basics of good design, and that includes things like:
- Listing all the vital information, such as name, position, email, phone number, and others.
- Ensuring that there is harmony between the visual hierarchies and text.
- Maintaining legibility by working with a minimum size for your typography.
- Using 300dpi for the best resolution of all images
You can, as well, use a grid to lay out your cards as that assists in achieving proper alignment in addition to a good hierarchy of information.
- Use captivating images
Using strong visual imagery is an excellent way to get attention from prospective clients. Besides, having the right images can make the card memorable, which is a good thing for your business. If the card has two sides, you can use side 1 for all vital contact information, and the other side for an excellent custom illustration.
- Print with bleed
We have to admit that printing has never been a game of perfection, which is why you should consider adding bleed to the design when creating your business cards. Bleed requires that your printing goes beyond the edge of your design – a 3 mm bleed should be perfect. You, however, need to ensure that it’s color is the same as that of the background so that the edges can be perfect.
- Choose the right color
You’ll generally want to design in CMYK, which means that you think in 4 colors when creating a color design palette. You also want to ensure that the color is easily readable and that it contributes to the creativity of the business card.
- Apply special finishing
You can use things like metallic links, foil-blocking, and spot-UV, which will most likely add a significant cost to the print but offer awesome benefits in return. You will end up with a business card that is visually impressive, tactile, and most importantly, memorable to your clients. Since different printers have different finishing options, consider consulting a specialist to help you make the right decision.
Here is a summarized idea of the steps you want to follow:
- Choose and create contact information
- Add supporting images
- Select the right material (relevant to your brand’s personality)
- Choose the right shape for the card
- Pick an imprint technique
- Decide on the perfect typography and color
- Create a good design layout
- Finalize
Over to you,
There is no denying that creating stunning business cards for your clients can go a long way in improving your business. Remember that a business card is more than just contact information, which is why you want to double-check your work to get rid of any imperfections that might create a bad impression. Ensuring that your card stands out is the only way to beat the ever rising competition in business.
