The Warrington BID has commissioned an ambitious digital marketing campaign linked to the theme of The 12 Days of Christmas which pulls together all town centre events, special promotions and food and drink offers in one place
The campaign, seasonally named ” the 12 ways of Christmas” includes a large-scale treasure map trail which will promote footfall around the town centre whilst brightening up storefronts and vacant properties alike and giving local folk a chance for some festive fun.
Members of the public, who may have already spotted the huge posters appearing, are invited to take part in a quest to win some fantastic prizes.
By picking up a “12 ways of Christmas” entry form from one of the many shops and stands distributing them or online here facebook.com/The12Ways , which takes the form of a Town Centre treasure trail, participants will hopefully have fun finding the 12 yuletide lyric covered murals posted strategically about the town centre.
Prizes include a Christmas hamper, chocolates, wine, store gift vouchers and many many more with prizes totalling well over £1000 in value.
Spot prizes will also be awarded all the way up to Christmas Eve.
A three-day Christmas Makers Market also filled the town centre this weekend bringing together the community, local traders and the finest in award-winning food, drink and art and crafts.
Visitors were able to select from a range of unique gifts and sample the fare from over 70 stalls featuring town centre traders plus selected specialists, who source, grow, rear, bake, make and create the products they sell.
There will be free street entertainment, a teepee, performance space and music across the town centre throughout the whole weekend which will provide fun for all the family.
The Warrington BID has also invested in new Christmas lighting for Palmyra Square and Bridge Street. And, in partnership with Warrington police, free shopper safety kits will be distributed at awareness events in Golden Square, Warrington Market and Cockhedge Shopping Park.
The BID has successfully worked with Warrington Market to improve access in and around the town centre this Christmas.
Warrington Borough Council have funded additional Christmas parking on the four Sundays in December and the BID is funding supplementary bus services for revellers following feedback from pubs and clubs to support the night-time economy.
Warrington Business Improvement District (BID) are a new group of private sector led retailers and companies planning a £1.8 million investment in additional promotion and marketing campaigns, better transport links, enhanced safety initiatives, bigger and better events along with improvements that will make Warrington town centre cleaner, greener and a better place to shop, work and spend leisure time.
Warrington’s newly appointed BID Manager, Donna Tuxford said, “With over £50k of additional investment by Warrington’s BID members, we’re hoping that this year’s Christmas will be a bumper one for business.”
