Build a great employer brand

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WHEN people are in the market for a new job, the first contact they will have with you and your brand as an employer is very important.

If you can get this right and make a great impression from the start, you will have a significant advantage in today’s competitive market for talent.

There are lots of employers who have a great brand – Google’s offices have even been the set of a film that helps to reinforce what a great place it is to work at. But even if you don’t have the resources of Google, you can still do a lot to demonstrate how good an employer you are.

People who are going to work for you want to know what the culture of your company is like and what it is like to work for you.

They want to know how close your offices are to public transport or if you have on-site car parking. And if you have a weekly social night out or dress down day on a Friday, they definitely want to know about this.

Be honest in your job ads about your culture and what it is like to work for you and you will find people who will be the right fit for your firm from the start.

If you require any advice or assistance on recruiting the right person for your business contact Katherine on 01925 267643 or visit www.sjrec.com


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About Author

Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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