Nowadays, website promotion includes not only collecting semantics, writing content and linking, but a lot of other well-known methods.
In this article, we want to discuss 5 less obvious techniques that can allow you to achieve an increase in organic traffic.
1) Linkless crowd marketing
Many people know about the possibility of using crowd marketing. It is about posting links on forums or other web platforms either independently or using special services, as, for example, linklifting. However, such an approach has one problem — an experienced moderator will easily see promotional comments, and they are likely to be deleted soon. In this case, you can use linkless crowd marketing. Just mention your company in the comments without leaving a link. Firstly, the chance of moderation is much higher. Secondly, such references should increase the number of brand queries and this is one of the important factors for promotion.
The search engine can build its opinion on the text based on the breadth of the material. LSI words are related to the topic of your article, in other words, those that should be used when broadly considering a certain topic. To collect LSI requests, you need to competently examine competitors and understand what they are writing about. Such analysis will allow you to see a significant number of LSI requests. For example, when writing about the laptop performance, among the LSI there will be words such as “processor”, “RAM”, etc.
3) Mass Media
Advertising publications in the media should significantly increase trust in your brand. Obtaining links in this way will require either the purchase of an advertising article or the generation of viral news that will attract the attention of the readers. Advertising publication will not cost very much but will do an important job for you. In any case, links from small regional online media are enough to increase trust.
You should contact the owners of various websites and ask them to place a link on your resource. A link can be requested at different conditions, but the outreach method will be more effective only if you try to offer something in exchange. As an alternative, you can publish the opinions of their experts on a certain problem, asking them to share your material on their website or at least on social networks.
Almost everyone knows about the impact of design on SEO, but not everyone pays attention to its significance. Today, you can see numerous outdated sites with poor design on the Internet. If possible, it is still better to use the services of a designer. Simply use one of the attractive options offered by a professional and enjoy the result.
The problem of promotion often lies in ignoring many working tasks. You need to pay attention to the deep analysis of the search results to understand which aspects of the site require additional study. Good luck!