Cultural strategy approved for town

TOWN Hall chiefs have approved a “cultural strategy” which is said to build on Warrington’s achievements to date and provide a co-ordinated long term plan for cultural events and activities in the future.
The strategy further develops the existing “It’s All Going on in Warrington” initiative which aims to deliver an improved cultural offer which builds pride in the town and local communities.
Cllr Kate Hannon (pictured), the borough council’s executive member for leisure, community and culture, says there is a need for a co-ordinated strategy for cultural activities in Warrington.
The strategy builds on a significant track record of achievement but recognises successes have often been ad hoc and unco-ordinated. Aim of the strategy is to create a framework within which future activities can flourish in a complementary and co-ordinated manner.
Cllr Hannon says in the difficult financial times the country is facing, cultural activities provide an opportunity to raise people’s spirits, hopes and aspirations and contribute to the economic vibrancy of the town.
In a report to the executive board, she points out that well established cultural venues in Warrington have had more than £2 million of investment in recent times.
The town benefits from unique events such as Walking Day and having a nationally successful Rugby League team which, in turn resulted in a successful bid to host part of the Rugby League World Cup next year.
There is huge commitment in local schools and among local people involved in local festivals in Lymm, Stockton Heath and Orford and a summer music festival involving 55 local bands.
The key challenges the town faces are being more co-ordinated in thinking and planning, improving marketing and communication to combat the perception that “nothing ever happens in Warrington”, working with local businesses for mutual benefit and showcasing local talent and achievements.