AWARD winning Stockton Heath based Corks Out has been announced as the overall winner of the New Zealand Independent Wine Retailer Competition 2011; beating over 50 other retailers.
All the finalists were all invited to an awards lunch at The Modern Pantry in Clerkenwell, London, where the menu was matched to a range of wines from the cellars of the New Zealand High Commission.
This year’s campaign was called ‘TRY New Zealand’ and was rugby themed in order to build awareness of New Zealand wines in the lead up to the Rugby World Cup and the top prize was an all expenses paid buying trip to New Zealand in 2012.
David Cox, Director of New Zealand Winegrowers commented, “each year when the judges come to assess the results they are hugely impressed with the ingenuity and inventiveness that many of the UK’s independent retailers put behind promoting New Zealand wines.
Cox continued to say that “although the standard was again very high, nonetheless, the work of Ruth Yates and the Corks Out team tipped the scales for the judges and they were deemed worthy winners. It was the first time that they had participated and not only did Corks Out embrace a wide spectrum of innovative tactics and mechanics to promote their impressive NZ wine range but they also took the opportunity to take on 21 additional wines an impressive effort ”.
A delighted Ruth said: “We were amazed to win, what a fantastic accolade. It just shows that there is a lot more to New Zealand than just Sauvignon Blanc from Marlborough. I am excited about the buying trip, which will help Corks Out to become specialists in this field.”
Another award for Corks Out!
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