A MUSIC video featuring characters connected to Warrington Market promoting mental health issues is already guaranteed to exceed one million viewers when it goes live on October 27.
The video is the brainchild of former Warrington Market manager Stephen Pickering video and is aimed at encouraging young people suffering with mental health problems to step into the light and start talking about their issues.
Featuring local rapper Kyle Hignett, who during his own mental health issues had to be handcuffed to a radiator by his mother to stop him killing himself, Dancing in the Shadows is a 360 degree pop video set in the basement area of the old Warrington market building.
A thunderclap promotion has been created and already guaranteed one million plus viewings when it goes live.
It can be viewed and supported by clicking on this link http://thndr.me/2IP2qL Then selecting “support with facebook and/or twitter” has been launched to help promote the video.
Then on October 27 when the song gets released there will be a huge message of support will be sent to those suffering with mental health problems.
The video has been several months in the making and is the collaboration of a group of lifelong friends inspired to help raise awareness of mental health issues. Viewers are also encouraged to make donations direct to a charity of their choice.
I caught up with Steve and Kyle when they visited Warrington Market to promote the video – see above.
Kyle was the subject of national news in 2016 when his mum revealed that she often had to restrain him with handcuffs to stop him killing himself. Kyle had border line personality disorder and psychosis.
Due to the song being about Holden Caulfield, who himself had mental health issues in the book “Catcher in the Rye”, it seemed obvious to invite Kyle to perform on the track.
The video will be released on youtube on Friday 27 October in time for Halloween, utilising the “Thunderclap” promotion to help create a buzz and get people talking.