by Bernard McCabe – MD of Dreamscape Solutions
In a list of marketing options available to a modern business, is ‘Search Engine Optimisation’. But is it the right decision for your business?
If you’re going out for meal next weekend, would you Google “Italian Warrington”?
Apart from the uncertainty of what images Google could bring back, what is more likely to steer your decision, is reputation and peer reviews. Word of mouth, social media, TripAdvisor – these will be key elements to your choice of restaurant.
So, if your business provides customers with an experience, then optimise the experience, not necessarily your website.
On the other hand, if you’re looking to buy a rucksack, you’re more likely to Google “Camping Rucksack” and shop around.
You’re purchasing decision will also be guided by consumer reviews, but in this instance you’re using Google to feed the choices available to you.
Understanding this difference will help guide your marketing choices and should mean you focus on the best channels for your business. As a business owner, it’s crucial for you to know what forms of sales and marketing work best for you.
It’s also important that you work with a marketing company that listens to and understands your business. One that provides pertinent advice and relevant options.
For help selecting the right forms of marketing for your company – call Warrington’s digital engagement specialists; Dreamscape on 01925 755 960.
