JDG Sport has secured the new Super League title sponsor, Betfred, as a client ahead of the upcoming rugby league season.
Betfred will take up a significant partnership package on Love Rugby League, JDG’s leading in-house publication, which has been established for 11 years.
The deal will focus on the immediate activation of Betfred’s Super League sponsorship, aiming to deliver instant results for brand awareness and player conversions by utilising Love Rugby League’s large audience reach within the rugby league community.
The site registers more than 20 million page views per season, while total social media followers are close to 150,000.
Founder of Love Rugby League, and Managing Director of JDG Sport, James Gordon said: “As soon as the Betfred sponsorship deal was announced, it was clear that this was someone we wanted to work with.
“From our first meeting we recognised there were some great opportunities and, with both companies being based in Warrington, it lends itself well to a positive and developing working relationship.
“We cannot wait for the new rugby league season with such a great partner on board, whose input will allow our great team of journalists led by John Davidson in continuing to deliver exclusive news and feature content.”
Gemma Strath, Group Head of Marketing at Betfred, added: “Love Rugby League have been engaging with rugby league fans for many years and as such, it made perfect sense for us to work together in this our inaugural year as Super League sponsors.
“Doing so allows us to get closer to fans of the sport and build strong relationships moving forward.”
JDG Sport, primarily through its Love Rugby League publication, has worked with a host of rugby league clubs, brands and sponsors, including Kingstone Press, Foxy Bingo, State of Mind, Warrington Wolves and Widnes Vikings.
The company kicked off 2017 by revealing an updated name and logo to reflect its status as a specialist sports media and content provider.
In addition to Love Rugby League, JDG Sport also owns the industry-leading British Ice Hockey website, as well as offering media and content services for a range of clients across the sports and leisure industry.
“For a good while now all our work has focused on sport and, when we were planning for 2017, we felt it made sense to update our name and logo accordingly,” said Gordon.
“We hope to announce a couple of other exciting new clients and partnerships in the near future and it makes sense to do this under a refreshed banner, which aims to showcase us as experts and leaders in our field in the sports industry.”
Gordon also confirmed that the company website and social media channels will be updated to reflect the name change.
