by Bernard McCabe www.dreamscapesolutions.co.uk
One of the biggest challenges for a modern business, is that the customer is driving the buying process more and more, especially through digital interactions.
To the uninitiated, the modern day customer life-cycle can appear to be a complex and daunting series of multi-channel touch-points with your brand – difficult to comprehend and impossible to control.
Contemporary marketing strategies must now connect with every step in the buyer journey in order to engage customers and grow revenue. Smart marketers have been turning to ‘Marketing Automation’ as a new way to successfully shepherd customer engagement opportunities that will lead to improved sales outcomes.
Marketing Automation enables businesses to create and manage customer interactions with greater speed and greater effect. One of the most important outcomes of marketing automation should be improved customer experiences. It frequently increases the lifetime value for individual customers, which obviously impacts business success and ongoing revenue.
Through marketing automation processes, customer segmentation, personalisation, and lead scoring criteria, businesses can get to know their customers better, and how they prefer to interact with the brand – for future as well as current needs.
Marketing automation done right can prevent a ‘one-size-fits-all’ approach to customer interactions and can do a much better job of giving customers what they need when they want it
To find out how marketing automation could help your company – call Warrington’s digital engagement specialists; Dreamscape on 01925755960.
