It’s hard to meet anyone who hasn’t heard of the Rolex brand. Synonymous with luxury, prestige and incredible craftsmanship, owning a Rolex is a dream for many.
And that’s not simply because Rolex is one of the best-known luxury watch brands; it’s also because the products themselves are flawless.
But how did Rolex get to where it is today? From a covetable product that has grown in monetary and cultural value over the decades, to brand messaging and brand values, Rolex has positioned itself as a leader in its industry and has enjoyed phenomenal success.
An incredible product
At the centre of the Rolex brand is a product so perfect and complex that it says all it needs to about the brand itself. Rolex watches are renowned for being of exceptional quality, the mechanics and design of which have been developed over many years.
There are all kinds of mechanical and engineering expertise to get these watches just get right, with intricate rotating bezels, ratchets and rotators working in complete unison to keep the watch’s high performance going. The mechanics are so intricate that their famous Submariner can survive great depths without sustaining any damage.
Their watches cover every need
The most astounding thing about Rolex watches is that they account for everything in the design, making for an all-purpose watch that can take on any situation. From as early as 1945, the brand was showing its technical prowess with models that boasted automatic winding, water resistant cases and chronometer certificates.
Every watch has all the essentials needed to make them as comfortable and stylish as possible, the intricate mechanics removing any need for human interference, leaving you free to enjoy wearing the watch and not worry about the smaller details.
Stability in value
Whilst some invest in Rolex watches simply because of their sheer beauty and status, others invest in them due to their stability in value. Unlike a car where the value drops significantly after just one use, Rolexes actually increase in value due to expensive materials like stainless steel and gold.
Because of this, you can guarantee that you’re making a good investment. Rolexes often serve for good family heirlooms too, with many older generations wishing to invest their money wisely for the younger generations, and to pass down a sentimental item in the process.
Marketing
You can’t deny that the marketing team at Rolex have done a smashing job. With high-profile partnerships with iconic sportsmen like Roger Federer, the brand is always linked with excellence, talent and precision. And the high production values of their advertising doesn’t hurt either.
