WARRINGTON Digital PR, content and SEO agency, No Brainer, has announced the appointment of Karl Chevalier as its new Technical SEO Manager.
Karl will work in collaboration with Head of SEO and Insights, Laura Rudd, as the agency expands its SEO offering in line with growing demand for the service. With 15 years-experience working across B2B and B2C industries, Karl specialises in search engine marketing and optimisation.
The agency has also just been shortlisted in four categories at the prestigious UK Search Awards 2022 – Best SEO Campaign, Best use of Content Marketing, Best use of PR in a Search Campaign and Best use of Search – Health.
The winners will be announced at the award ceremony on Wednesday 30 November.
This latest news comes following a period significant success for the agency, securing a digital PR and SEO brief for the UK’s biggest private personal alarms provider and receiving various industry accolades.
Karl said: “I’m delighted to have joined No Brainer at such an exciting time! It’s clear they’ve got big plans for the future and their latest award shortlisting really cements that.
“The biggest challenge currently facing the SEO industry isn’t algorithms, but user behaviour. Google doesn’t change its algorithm to manipulate user behaviour, but instead evolves with it. Getting ahead of and keeping up with these trends is the real skill in SEO and I can’t wait to get stuck into this with No Brainer’s fantastic range of clients.”
No Brainer’s Head of SEO and Insights, Laura Rudd, added: “Karl is a fantastic addition to the team and brings with him a wealth of experience and expertise. I’m thrilled to see No Brainer’s SEO arm continue to grow, and Karl will play a pivotal role in our planned expansion.
“Being finalists in the UK Search Awards in four categories is such a significant milestone for us. It’s not only a credit to the hard work of our amazing team of experts and our brilliant clients, but also validates that our unique approach really does deliver big results for any ambitious digital-first brand.”
No Brainer shapes SEO and content strategies for a range of brands across a huge variety of industries, including the HomeServe Foundation, the registered charity of FTSE-250 company HomeServe.
No Brainer was named the North West’s ‘PR Consultancy of the Year’ by the Chartered Institute of Public Relations (CIPR) in 2021, as well as one of Prolific North’s Top 50 PR agencies and NW Business Insider’s Top 20 PR Agencies. It also won and the Media Relations Award at the Public Relations and Communications Association (PRCA) Awards.
Later this year, it is also shortlisted by The Drum in the Best Performing Agency (under 50 employees) category at the Drum Agency Business Awards.
