It can be tough running a small business. You have so many different areas to juggle; and the result can be that your enterprise lacks the professionalism or branding of a larger businesses with more resources.
With less time, expertise and funds – this is unsurprising. Bigger businesses routinely enjoy more developed branding and marketing. Meanwhile, small businesses sometimes miss the established features of large companies: dedicated phone numbers, domain names, sleek logos and graphics, etc.
Here are some ways of making your small business look more professional.
Set up dedicated business contact details
When a customer rings your business, the first impression is key. You want to sound switched-on: not as though you’re answering a friend. To look more professional, you’ll want a dedicated business phone number. And this extends to email accounts too. Ideally, you’ll set up a bespoke email address that corresponds with your domain branding.
Invest in a website
A website is critical for any small business today. Taking your business online is a great opportunity to get your brand out there and find new customers and it’ll make you look more professional. Ensure that you include information about the business, services or products and contact details. Once you get familiar with the software, you can even focus on optimising your site for search rankings!
Develop your branding
The better your branding looks, the more professional your business will appear. The trick is to keep a consistent look across different areas: logos, slogans, marketing and advertising materials, etc. Designing graphics can sometimes feel like a daunting task, but there are plenty of resources out there to quicken the process.
Wear a uniform
If you are client facing, uniforms could enhance your business. Smart workwear will boost your customer experience and build trust with your clientele. The key is to create a consistent appearance across your business that customers can rely on. Uniforms can vary. From a simple t-shirt, to trousers, or even overalls – you can ensure that your staff look smart regardless of the setting.
Build a portfolio
Easy to find examples of your services are never a bad thing. Take professional photos or make case studies of work or projects that you are proud of. These can be used on your website or to post on social media to spread the word about your products.
Overall, making your small business look more professional can really pay off, and it’s often easier to achieve than you might think! If you keep your branding consistent across your email address, uniforms and website, you’ll immediately have made a good start on the journey to looking and feeling more professional.
