WARRINGTON Wolves has been working with Priestley College to inspire its student graphic designers.
The club challenged BTEC students to create a marketing campaign for a “varsity match” between Priestley and Warrington and Vale Royal College.
Some of the ideas the students came up with were so good they may be used in future by the club.
Neil Kelly, a director with Warrington Wolves Charitable Foundation, said: “This wealth of ideas would cost a lot of money normally and I am sure there are certain ones we can progress with.
“I took something from each of the presentations and hopefully you did as well. I liked the process because this is the kind of experience you will have in industry.”
As part of their research students visited the Halliwell Jones Stadium and heard from Neil about the club’s history and achievements.
They used this knowledge to develop ideas to market the match, which aimed to bring the town together for a fun North vs South contest.
Student Daniel Mercer, a former pupil at Great Sankey High School, said: “It was a fun and useful experience to see how a designer may present ideas to a client.
“The experience was made extra special by working with a brand as big as Warrington Wolves.”
Among the nuggets that came from the process was the creation of a ‘Wire Wolf’ celebrating both the club and Warrington’s industrial heritage.
Other iconic aspects incorporated into the students’ marketing campaigns were the Golden Gates and the River Mersey.
Quirkier ideas included using the Polar regions to represent North vs South – complete with mascot bears and penguins – while another student suggested including a water fight at the match, drawing on the fact a borehole sits under the stadium.
Tutor Paul McConnell said: “I was so proud of all the students who took part. They came to life during their presentations, which is one of the most difficult things to do because it is almost like baring your soul.
“They came up with some imaginative ideas and impressed everyone who was involved with the brief.”
