More and more people are becoming self-employed in England, with the Financial Times stating that “the rapid rise in self-employment since the 2008 financial crisis is not only changing the world of work, but is now transforming the UK´s economic statistics, too.”
For residents in Warrington who also want to start their own business, the road before beginning may seem difficult. But with some practical advice and good preparation, it is certainly possible to become a freelancer.
Before starting as a self-employed it is important to do market research to make sure a product or service is offered that people need or that presents something different. In other words, make sure there is a market for the offered product. Certainly in the beginning it is advisable to start with a few customers and to test whether the products or services offered are in line with what clients are looking for. To ensure that people get to know a company and can contact it (in the future), it is important to use offline marketing tools such as business cards and brochures with a business presentation or an overview of products and services offered. There are several online printers that specialize in personalized prints online to help produce attractive promotional material.
Marketing online and offline
Marketing helps to get a business known to people in the area. A traditional method is the use of offline marketing tools like handing out business cards and flyers while networking or visiting a local event. It helps make a company look professional to have personalized stationary. And don´t forget promotional tools outside the company building. Even freelancers who work from home can place something small as a façade flag on the outside of the building to get people to know the business name. In this digital area it is also important to have an online presence as well. Potential clients from Warrington and the surrounding area may use internet or social media platforms like Facebook to search for services and products. It is highly recommended to have a website in the initial phase of the company, which later can be completed with other more complex online marketing tools like Google advertising.
Final useful tips for future entrepreneurs
As a last note some more tips that are also useful when one wants to become its own entrepreneur.
- When setting up a business, one must decide on a business structure. Popular is starting as a sole trader, this is the simplest business structure to choose.
- It is also important to register as a self-employed or freelancer for tax and national insurance purposes.
- Check if the business name for the new company is available and if there isn´t a similar name that can create negative associations.
- Seek advice from experts. Have a brainstorm with another entrepreneur who operates in the same field or get advice from an expert in the business.
- It is recommended to be prepared for extra costs you didn´t calculate beforehand. A bank loan or a government grant is normally available for small businesses.
