WARRINGTON Wolves are proud to announce Bensons for Beds as the new shirt sponsor for the 2011 season.
Bensons have agreed a two-year deal with the back-to-back Carnegie Challenge Cup Winners.
The new shirt featuring the Bensons branding is set to be unveiled this Thursday (Oct 28) online at warringtonwolves.com.
The home shirts will go on general sale on Wednesday November 3 in Wolfware or online at warringtonwolves.com with the away shirts on sale from Wednesday December 1.
Dave Hutchinson, Wolves Sales and Marketing Controller, said: “This partnership with Bensons for Beds is one of the club’s biggest to date and we are delighted to have their support. Bensons for Beds will be a very valuable part of Warrington Wolves for the next two years and we are already planning exciting new developments of the sponsorship ahead of the 2011 season. With over 50 years heritage and 20 years with a head office in Warrington they are a great fit with the Wolves.”
Simon Williams, Head of Marketing at Bensons for Beds, added: “We are extremely proud to lend our support to Warrington Wolves and look forward to helping them build on their recent successes. Bensons has a particularly strong presence in the area with many of our stores concentrated in traditional ‘Rugby League’ towns and cities. Rugby League markets itself as a family game and is well suited to our own brand identity and values.”
Picture shows Simon Williams (left) with club mascot Wolfie and Dave Hutchinson.
Wolves unveil new shirt sponsor
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About Author
Gary Skentelbery
Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.
