Warrington crowned Halloween treat capital of the North West

WARRINGTON has been crowned North West’s Halloween treat capital in the North West as online searches have soared 117.14%.

With Halloween fast approaches, confectioners Geraldo’s have analysed Google data for 545 keywords such as ‘Halloween Sweets’ and ‘Fancy Halloween Candy’ to see which areas of the U.K. are looking for a spooky treat.

They compared search data from September 2023 to September 2024 to see which places in the U.K. were searching for more Halloween sweets than ever before.

Warrington saw searches boom by 117.14% between 2023 and 2024. This was followed by Knowsley with a 100% rise and Blackpool, with an increase of 66.67%.

This compares to the UK which saw a 7.41% rise in searches for Halloween Sweets. Nearby Wigan saw the largest fall in the North West with 44.12% less searches year on year.

Toni Dawson, owner of Geraldo’s commented on the findings: “Whether you’re sitting down with your favourite snacks to watch something spooky, dishing out a handful of sweets to trick or treaters or a snack after a hard day carving pumpkins, for a lot of people, Halloween is as much about something sweet as it is about scares.
“Over the years, the U.K. has been waking up to the fun Halloween can offer and it’s no longer seen as the American import it once was, so it’s no surprise to see that there are more people than ever eager to celebrate spooky season.”