WARRINGTON brothers Christian and Ross Laing are set to enter the Dragons’ Den next week as they seek investment to expand their Stand Out Sock business.
Their business, set up to create meaningful job opportunities for individuals with learning disabilities, expanded in October when they took on two new employees and now they are seeking to take their next step on their journey.
Christian said: “We’ve been keeping a Secret…Tune into BBC One’s Dragons’ Den on 4th January at 8 pm to check if we managed to Slay the Dragons!”
Christian launched the sock business with his brother Ross in 2021 on National Down Syndrome Day.
The business expanded last October when they welcomed two new colleagues with Down Syndrome to the business.
Their business was founded on the principles of quality and inclusivity, Stand Out Socks understands that socks are more than just fashion accessories; they serve as catalysts to open discussions on disability inclusion and raise Down Syndrome awareness.
Beyond offering stylish and comfortable socks, each purchase contributes directly to creating meaningful job opportunities for individuals with learning disabilities.
In January last year, they raised an incredible £3,500 for Warrington Foodbank with proceeds from sales.
We've been keeping a Secret…Tune into BBC One’s Dragons’ Den on 4th January at 8pm to check if we managed to Slay the Dragons!#standoutsocks #bbc #bbcone #bbciplayer #dragonsden #downsyndromeawareness #disabilityinclusion #inclusion #dragonsden2024 #sharkstank #sharktank pic.twitter.com/CbrOpzdsW9
— Stand Out Socks (@StandOutSocksUK) December 28, 2023
