As shoppers in the UK, including those in the digital landscape, gear up for Black Friday deals, there’s a less visible but equally significant challenge at play: the surge of AI-generated scams. These scams, emerging as fake websites, news articles, and adverts, are increasingly sophisticated, often promoting counterfeit products using AI technology.
A Netskope study has brought to light a concerning truth: 50% of Brits are unable to distinguish AI-generated fake news from real content. This insight led to the development of an interactive online quiz, aimed at enhancing the public’s ability to spot fake news in this AI-dominated era. Take the quiz here: Netskope Quiz.
The study didn’t specify regional data, but its findings indicate a widespread issue across the UK. The influence of AI on news in 2023 has been significant, with many fake stories circulating on popular platforms like TikTok and Snapchat, highlighting the extent of digital misinformation.
The article also includes practical advice for identifying fake AI news stories, a crucial skill in today’s digital world. The rise of fake AI stories is not just a matter of misinformation; these stories can be used for nefarious purposes such as cyber extortion and influencing public opinion.
In an age where distinguishing real from fake content is increasingly important, this Black Friday serves as a reminder of the need for vigilance and informed skepticism.
For more information and to participate in the quiz, visit Netskope’s website: Netskope Study.
