Each product requires proper packaging. Taking into account the high competition in the food industry, wrappers not only preserve the aroma, freshness, and taste of coffee but also serve as a marketing tool that helps skilled businesses manage customer behaviour and push them to purchase.
Coffee is a popular drink found in many houses. Trying to win the hearts of modern customers, brands design original wrappers in order to preserve taste and aroma properties of a product. Modern packages provide the following trumps:
- Prolong the shelf life. Pouches and boxes reliably protect dry coffee beans from sunlight, moisture, and other environmental factors that can negatively affect the quality of the ready drink.
- Simplify transportation with guaranteeing product integrity on the road to grocery shops and store shelves.
- Attract attention. Modern covers are highly functional components of a brand’s image and business recognition.
Make your product stand out in the market with Uniflex coffee packaging bags. Skilled employees will develop original high-quality wrappers with individual designs, taking into account all the clients’ demands.
TOP Criteria to Take into Account when Selecting Coffee Boxes
When trying to find the best coffee packaging, make sure to keep in mind the following parameters:
- Types of containers. The modern packaging industry offers diverse solutions. Multiple options are offered for beams, ground or instant coffee. Manufacturers offer the below-mentioned options:
- paper and plastic bags;
- metal cans;
- flat-bottom and large-side gusset bags;
- glass jars;
- vacuum packs;
- ceramic containers.
Doypacks are popular for instant drinks, while vacuum packs are preferable for natural ground coffee. Beams are usually packed in metal cans or big gusset bags. Pillow bags are used to portion one-time doses.
- Freshness factors. Moisture, oxygen, and light are the main enemies of the product. Packages must be resistant to these factors and protect substances from moisture and light. Here, MAP (modified atmosphere packaging) wrappers are used. They allow for extracting oxygen from the inside.
- Ease and convenience of use. Coffee is a long-lasting product. Consumers use one package hundreds of times. Thus, when selecting the best packaging for coffee, pay attention to the possibility of re-opening and re-closing them. Zippers, tapes, and ties are integrated into boxes to preserve the aroma and taste of coffee throughout its consumption after opening.
- The packaging process. Are you going to pack coffee manually or automatically? Depending on the chosen option, preferable solutions will differ. For instance, if you want to fill in coffee boxes manually, wrappers with wide top openings are better.
Types of Wrapping Pouches for Coffee
Despite the growing number of various containers produced on the modern market, an overwhelming number of coffee producers prefer the next types of coffee packaging:
- Stand-up pouches (Doypacks). This category of bags is the best alternative to dry roasters. Due to its triangular shape with a bottom gusset, packages easily stand on surfaces. The top is usually equipped with a zipper for multiple openings and closings.
- Gusseted bags. These containers have sealed bottoms, which means that they are not as stable as pouches. These bags are suitable for both dry coffee and beams. They are used for packing weights from 200 ml to several kilos.
- Flat pouches (pillow packs). These are small bags for portioned coffee. Such pouches are sealed from all sides and have ease-to-tear edges to open them without difficulties.
All the mentioned containers are e-commerce-ready and usually used at large facilities to effectively pack tons of coffee.
Coffee Packaging Trends 2023
To stay competitive, businesses must keep track of modern technologies and updates in the market sector. So, let’s list upcoming coffee packaging trends.
- Serenic designs
Modern consumers are tired of flashy eye-catching images and colors. Thus, modern manufacturers stick to serenity in designing their wrappers. Brands prefer calm colors, minimalistic covers, and strictness in designs.
- Quitting the abundance of information
Make sure to make your label customer-friendly. Modern consumers want to find all the needed information as quickly as possible. Thus, do not overload labels with extra notes. Only essential information (the roast date, place of growth, etc.) should be provided on labels.
- Sticking to sustainable technology
Consumers appreciate eco-friendly trends and encourage brands that stick to the same principle and use green materials. Thus, by making your packages recyclable, producers can draw a wider share of clients.
- Mischief illustrations
It is popular to depict images that cause mixed emotions. 2D cartoons with a satirical and cute sense are in demand and can boost interest in your brand.
- Play with textures and geometric shapes in design
Designers tend to combine incompatible textures or use several geometrical shapes to make the visual component more restrained and complicated for understanding. This trick can increase sales and help get more clients.
The performance of producers of one of the most popular drinks is aimed at drawing more customers by offering high-quality products in well-designed packages. Thus, coffee marketing is a complex cooperation of all units and requires certain attention for its effective operation.
