Fleece Pairings That Will Sell Well for Gameday Clothes Before the Superbowl 

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Fleece is super comfortable for chilly weather due to its insulating properties. It’s one of the reasons it makes an excellent gameday outfit choice, whether you’re tailgating, hanging out at home or elsewhere, or watching a game live. Keep reading for some fleece pairings that retail clothing stores can stock up on just in time for football game days.

Fleece pullover with leggings

A combo of a fleece pullover, like the Bella + Canvas zip pullover fleece, with leggings can be a way to stay comfy, warm, and stylish while cheering on your favorite football team. Although standard leggings are typically on the thinner side and may be ideal for warmer temperatures, there are other options–like fleece-lined leggings–that can help add extra warmth. Leggings are also perfect for layering; since they’re not bulky, putting a pair of pants over them is easy when one layer isn’t warm enough.  

While characteristics can vary between fleece pullovers, consider getting ones with side pockets or a front kangaroo pocket. Customers can put their hands in their pockets to keep them warm if they’re outdoors watching football or tailgating. 

Fleece sweatpants with a white t-shirt

Baggier than leggings, fleece sweatpants can help keep legs warm from the cold, but pair them with a white t-shirt, and it’s a fantastic outfit for gameday for those who prefer not to sport long sleeves. The t-shirt can complement any gameday apparel, and it’s easy for designers to customize due to its plain design and white hue. There’s never a wrong season to sell white t-shirts, especially considering its simple-to-layer style. 

Fleece leggings, tank top, and fleece full zip-up

The tank top involves less fabric than the t-shirt, as mentioned above but is still as great of a versatile layering piece. It can pair with any fleece leggings, and the tanks are available in many colors and styles, so you could easily buy the complementary color option to the uniforms of your favorite local or national football team. A fleece full zip-up over the tank top adds a considerable amount of extra warmth, and the design makes it simple to put on and remove and adjust the zipper accordingly to bundle up a little more or less. 

Fleece-lined top and jeans 

Jeans may not seem like the warmest option for outdoor gameday attire, but there are thicker denim options that can feel warmer, or the wearer can put a thin layer underneath. In addition, there are so many types of fleece-lined tops, especially ones that are long-sleeved, making the perfect accompaniment for versatile jeans. Since lining the interior, the top is ideal for feeling cozy and warm, whether you’re celebrating a team’s win inside or outside. 

Fleece shacket and denim shorts

Not every gameday is cold enough to wear long pants when denim shorts can suffice. Technically, wearing the fleece shacket’s outerwear as a shirt or open or closed as a jacket over another top, such as a tank top or short sleeve shirt. However, since shackets usually consist of a heavier, warmer material, the wearer has the option to somewhat customize–with the help of layering–how warm they want their upper body to be for their game-day outing. 

Tips for Stocking Fleece Gameday Apparel in Your Retail Clothing Business

If you’re ready to stock blank gameday apparel in your retail store, start by focusing on colors that complement those of the uniforms of popular local and state teams, followed by those on a national level. Many shoppers love buying blank pieces and customizing their outfits with quotes, sayings, names, or numbers to honor a specific aspect of football or a team/player. 

When displaying blank complementary-color apparel for gameday, such as if your local team colors are red and white, put the clothing near each other, whether online or in person. It makes it easier for shoppers to find what they need and conjure up ideas for the outfits they want to wear for football days.  

If you want to stock blank clothes similar to the uniform colors of the two football teams going to the Super Bowl, consider ordering the apparel as soon as those announce who’s going. Other clothing business owners may have the same idea as you, and you want to ensure you get the pieces in the sizes, colors, and quantities you want without making any sacrifices or changing your plans. 

Fleece comes in different weights; the heavier the fabric, the warmer you’ll feel. If you live in a warmer climate, consider fleece on the lighter side, but for locales that tend to be extremely cold during football season, stocking your retail clothing business with heavier fleece items might be your best option. However, you could also offer a mix of both (plus midweight fleece)–especially if you have an online clothing business that ships to customers in many places–since everyone handles temperatures differently. 

Keep in mind that even if you want to put your favorite sports team’s name or logo on the blank clothes, you’re planning on selling, and you have the best intentions with doing so, it’s necessary to get permission from that organization beforehand. Otherwise, it could lead to serious legal problems. Don’t take the chance thinking you won’t get caught, that it’s not a big deal, or that the risk is worth the reward. There are many trademark laws regarding the issue, even similarities, so it’s best to consult your lawyer and inform them of your plans so they can tell you what you can and cannot sell before listing or selling the items.

The farther in advance you can order your blank gameday clothing, the better, to ensure you get what you want and your customers have a wide selection available. Take your time at the last minute, so you’re not facing limits on everything you were planning on getting.


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