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Wolves Hoover up new main sponsor

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WARRINGTON Wolves have announced leading domestic appliance manufacturer Hoover as the club’s new prinicipal sponsors.

Hoover has agreed an initial two-year deal with the club to become the first-team’s main shirt sponsor with branding rights throughout The Halliwell Jones Stadium and the club’s digital platforms.

The deal is one of the most significant in the club’s history and kicks off with the unveiling of the new 2020 home and away kits on Thursday 14 November.

Karl Fitzpatrick, chief executive officer at Warrington Wolves, said: “Warrington Wolves has a proud record of attracting a prestigious stable of official club partners and Hoover is no exception. We will work closely with Hoover to ensure both organisations get the absolute maximum from the partnership.

“On the field, we are one of the top-performing clubs in the Super League; having most recently lifted the Challenge Cup trophy in 2019 and reaching four of the last eight Grand Finals. Partnering with a brand that is as equally ambitious and known for its performance credentials paves the way for a very exciting 2020 season.”

Antony Peart, director of brand and communications at Hoover Candy Group, added: “As a business that’s recently opened offices and a showroom in Warrington we’re excited to become the principal club sponsor of the Wire. Hoover and Warrington Wolves share a passion for performance and being the very best at what we do, which is why we have invested considerably in this partnership and cannot wait to see where the 2020 season will take the team.

“It’s clear that the club has never forgotten its heritage in the 143 years since its inception, which is another reason why we wanted to pursue this opportunity, as Hoover is a household brand that has over 110 years’ experience of its own, manufacturing reliable products that deliver powerful, game-changing results.”

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Journalist and sport content specialist, who is also editor of Love Rugby League. Formerly ran the official website of the Carling Cup, as well as operating a digital services business in Warrington.

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