International challenge for design students

A DESIGN agency has challenged sixth formers at Warrington to create a marketing campaign for one of its international clients.
Priestley College students have been tasked with designing adverts and creating a viral marketing campaign for Socotra – a company that delivers freight across the world.
The challenge comes from agency Sense Not Logic.
Creative director Don Allen said the challenge for Priestley’s graphic design students was to entice businesses and individuals who are shipping packages through sites such as eBay and Amazon to use Socotra.
He said: “This is the kind of challenge those working in the industry are faced with every day – creating a print and online campaign that stands out in an increasingly competitive market.”
Priestley’s young designers are currently investigating different types of imagery to build up their understanding of visual communication.
Socotra’s managing director Tim Harris took time out of his busy schedule to meet students to discuss the brief and the values he expected them to reflect.
He said: “Our philosophy is to be different from everyone else. We are in the middle of a busy period for the business, but I thought it was important that I was here to speak to you.
“In the future, there may well be opportunities for you to join us.”
Priestley tutor Paul McConnell said the live brief was an invaluable experience for the students.
“To be set this challenge by a company with Socotra’s background and growing reputation is a unique opportunity for them,” he said.