HIGH street nursery brand Mamas & Papas is set to open a brand-new 1,800 sq ft concession in M&S at Gemini Retail Park, Europa Boulevard today (Friday)
Alongside its best-selling products, the new concession will offer the retailer’s complete range of invaluable services for new parents, including Let’s Talk Car Seat appointments and one-to-one Buying for Baby personal shopping appointments with industry experts.
The complimentary Buying for Baby appointments offer parents-to-be the chance to work with in-store consultants to select essential products that suit their lifestyle best, including discussing nursery furniture and testing potential pushchairs, as well as gadgets to support day to day life with a newborn baby.
The first shoppers to visit the new store and spend more than £25 will receive a goodie bag filled with parenting essentials, while those who spend more than £50 will have the chance to Spin the Wheel and win vouchers to spend in store, as well as a tote bag and Percy Pig treats. Visitors will also be able to meet Percy himself throughout the day.
The store’s Click & Collect service also makes it even more convenient for new parents to shop, taking the hassle out of shopping with a little one.
Sarah Starkie, regional manager at Mamas & Papas, said: “We’re hugely excited for our new Warrington concession to open. The move marks an exciting time in our expansion and our commitment to being the high street’s most accessible nursery brand.
“Families are central to our community, we know how tough the journey to parenthood can be and we’re proud to be able to offer local families a new shopping experience closer to home, complete with all of our free supportive services to help them navigate their individual parenting experience. We can’t wait to open and start getting to know parents and parents-to-be within the area, with shoppers able to get their hands on some brilliant giveaways in-store.”
Rob Pickford, store manager, Marks & Spencer at Warrington, said: “We’re thrilled to welcome a bespoke Mamas & Papas shop-in-shop, complementing our renewed baby and kidswear offer in store. Families are an important part of our community, and we’re excited to be able to offer them a bigger, better shopping experience.”
